our new app<\/a> and never miss a headline<\/p>\n\u201cI\u2019ve always loved colour, beautiful prints and feminine clothes, so Kachel was a natural progression for me. I wanted to create pieces that had personality and made women feel good wearing them.\u201d<\/p>\n
The founder and mother-of-two quickly developed a distinctive style when it comes to dressing women of all ages \u2013 ethereal blouses, flowing skirts and flared dresses, all bursting with paisley designs, intricate floral patterns and vivid tie-dye.<\/p>\n
You\u2019d be hard-pressed to find a Millennial woman who hasn\u2019t owned at least one Kachel dress over the years, this writer included.<\/p>\n
For Jana, the creations are very much an extension of her own personality. <\/p>\n
\u201cI\u2019ve always loved colour, beautiful prints and feminine clothes, so Kachel was a natural progression for me,\u201d she said. \u201cI wanted to create pieces that had personality and made women feel good wearing them.\u201d<\/p>\n
![\"Herby](\"https:\/\/content.api.news\/v3\/images\/bin\/3be11437f5ffb961798d8b134074f96e\")
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Born in an era when fashion very much looked like bandage mini dresses, chunky high-waisted belts, bubble hem dresses, slogan tops (logomania was huge!) and skinny-leg jeans, Kachel embodied the very opposite of that \u2013 admitting, even as a designer, she\u2019s not one to follow fashion trends.<\/p>\n
\u201cI\u2019ve never really been someone who designs just to follow trends. I\u2019ve always preferred to do my own thing and stay true to what I love, and I think that\u2019s given Kachel its own look and feel over the years,\u201d she said.<\/p>\n
While there was no \u2018hero product\u2019, Jana said she\u2019s always believed in the power of a truly great dress and its ability to make a woman feel wonderful.<\/p>\n
\u201cI\u2019ve always loved dresses and prints, and they\u2019ve naturally become a big part of Kachel over the years.<\/p>\n
\u201cI love what a great dress can do. You can put it on, feel good and not have to think too much about the rest of your outfit.\u201d<\/p>\n
After more than 20 years in the fashion industry \u2013 Jana\u2019s children\u2019s clothing label, Jack and Milly, was her first love prior to 2007 \u2013 the designer says the industry has changed significantly, and is more competitive than ever.<\/p>\n
\u201cIt\u2019s definitely become harder. The market is much more competitive, there\u2019s so much choice for customers, and the cost of running a fashion business has increased significantly,\u201d she explained.<\/p>\n
\u201cAs an Australian label, you\u2019re competing with brands from all over the world, so you really have to understand your customer and give them a reason to buy from you.\u201d<\/p>\n
Add to that, cost of living pressures with Aussies under pressure to reduce costs left, right and centre, Jana said that has meant she\u2019s more thoughtful than ever about delivering a product her customers really want.<\/p>\n
\u201cIt\u2019s a challenging industry, but I still love the design side of it. You just have to be willing to adapt and keep finding ways to move forward.\u201d<\/p>\n
She added: \u201cAfter all these years, I still get excited when a sample comes back and it looks just as good as I imagined. That\u2019s probably one of the things I love most about what I do.\u201d<\/p>\n
With summer on the horizon, Kachel has recently launched its latest collection, Soleia SS26. Designed for long lunches, balmy evenings and the ultimate resort statement moment, the new drop is OG Kachel \u2013 statement dresses, matching sets and easy summer separates, featuring vibrant florals and painterly prints.<\/p>\n
\u201cI also think it\u2019s important to keep things fresh without losing what makes Kachel Kachel,\u201d Jana said about her consistency. \u201cI think the reason Kachel has developed its own look over the years is that I\u2019ve stayed quite true to what I personally love. I\u2019m not trying to make the brand look like everyone else. I like feminine shapes, beautiful prints and colour, and I keep coming back to those things even as fashion changes.\u201d<\/p>\n
The label is currently stocked in David Jones and Myer.<\/p>\n
Read related topics:Melbourne<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nearly 20 years ago, Melbourne woman Jana Kachel was designing children\u2019s wear but had a bigger dream 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