Australian fashion label Shona Joy has announced it will close after 26 years in business.<\/p>\n
Designer Shona Thatcher told staff about her shock decision on Monday, amid plans to spend more time with family at their Byron Bay home.<\/p>\n
Ms Thatcher started the label in 2000 selling her designs at Bondi Beach and Paddington markets.<\/p>\n
She told the Australian Financial Review that she have moved to the Far North Coast five years ago and wanted to step back so she could focus on her family.<\/p>\n
\u201cThe business has grown so much and I can\u2019t manage being a mum as well. I want to step back. I\u2019m successful and I want to end on a successful note. I\u2019m proud that I can do that,\u201d she said.<\/p>\n
\u201cThis business is my baby and my passion. But my children are my priority.\u201d<\/p>\n
The designer said she was going out on top and was not closing the business due to financial stress, despite fast fashion making conditions more challenging to keep up.<\/p>\n
She said designing four collections with 80 garments, as well as bridal and bridesmaid collections each year was intense.<\/p>\n
\u201cThere have been a lot of tears this year. It\u2019s an emotional decision. But I have to do this. It\u2019s the hardest decision I have ever had to make.<\/p>\n
Ms Thatcher contemplated selling the business but could not find the right fit, and will retain her intellectual property. <\/p>\n
Shona Joy is stocked at retailers in dozens of countries including David Jones department stores and online retailer The Iconic.<\/p>\n
The label will continue operating until January and staff will receive their entitlements.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian fashion label Shona Joy has announced it will close after 26 years in business. Designer Shona Thatcher…\n","protected":false},"author":2,"featured_media":942675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[4219,421746,509678,376730,384614,509669,509687,509670,64,509685,63,509675,509680,509679,99,20705,1699,509691,509677,200434,380562,2582,473530,67776,26529,379313,41810,509676,509674,377290,509684,509686,175563,509681,13052,376710,475840,384569,407493,449104,187436,271770,21033,1917,31045,509688,11457,46206,509672,392967,19424,391210,509689,509690,509673,452592,387740,509671,509683,387791,364611,4048,509682],"class_list":["post-942674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-4219","tag-26-years","tag-80-garments","tag-a-lot","tag-a-mum","tag-a-shock-announcement","tag-a-successful-note","tag-an-emotional-decision","tag-au","tag-aussie-fashion-label","tag-australia","tag-australian-fashion-label-shona-joy","tag-bondi-beach-and-paddington-markets-she","tag-bridal-and-bridesmaid-collections","tag-business","tag-conditions","tag-countries","tag-david-jones-department-stores","tag-designer-shona-thatcher","tag-dozens","tag-each-year","tag-family","tag-fashion-labels","tag-fast-fashion","tag-financial-stress","tag-five-years","tag-founder","tag-four-collections","tag-her-designs","tag-her-family","tag-her-intellectual-property","tag-her-shock-decision","tag-january","tag-make-ms","tag-monday","tag-more-time","tag-my-baby","tag-my-children","tag-my-passion","tag-my-priority","tag-newswire-news","tag-online-retailer","tag-operation","tag-plans","tag-retailers","tag-shona-joy","tag-staff","tag-tears","tag-thatcher","tag-the-australian-financial-review","tag-the-business","tag-the-designer","tag-the-far-north-coast","tag-the-hardest-decision","tag-the-iconic-the-label","tag-the-label","tag-the-right-fit","tag-their-byron-bay-home-ms-thatcher","tag-their-entitlements","tag-this-business","tag-this-year","tag-top","tag-up-she"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/942674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=942674"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/942674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/942675"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=942674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=942674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=942674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}