Ad Age<\/a>: \u201cI\u2019ve always viewed myself as an incredibly tough person, but seeing that and having to explain it time and time again is distressing. Having to train my legislative assistant about it \u2026 talk to even my grandmother about it \u2026 the harm has been done, there are still copies of the video available online.\u201d<\/p>\nThe complaint states that upon discovering \u201cthe unauthorised use and manipulation of her image, she felt shocked, violated, and deeply unsettled,\u201d resulting in \u201csignificant emotional distress.\u201d<\/p>\n
Salvador is seeking consequential and compensatory damages for reputational harm and emotional suffering \u201cin an amount to be determined at trial\u201d and \u201ca money judgment in favour of Plaintiff and against Defendants in an amount to be determined at trial.\u201d<\/p>\n
B&T contacted Omnicom and DDB, but neither responded prior to publication.<\/p>\n
The \u201cEfficient Way to Pay\u201d initiative, initially praised for its socially conscious framing, helping Brazilian families finance energy-efficient appliances through electricity bill savings, has now become a flashpoint in the industry\u2019s ongoing reckoning with AI, intellectual property and authenticity in award entries.<\/p>\n<\/p>\n
CNN Brasil previously issued a formal complaint against DM9 and Consul\u2019s parent company, Whirlpool, over the doctored use of a journalist\u2019s likeness in the same case study video, but ultimately declined to pursue legal action.<\/p>\n
For Salvador, however, the matter goes beyond a single entry video. \u201cI felt it was very important to recognise the damage that was done, drive toward accountability and remain hopeful that this case will protect others from seeing themselves on an international stage in the same way,\u201d she said.<\/p>\n
The controversy comes as Salvador has emerged as one of North Carolina\u2019s most prominent lawmakers on AI policy. She has sponsored several bills aimed at regulating digital technologies, including Senate Bill 747 to establish an AI Learning Laboratory, Senate Bill 735 to create an AI Innovation Trust Fund, and Senate Bill 880 to bar AI-generated deepfakes in elections, all of which remain pending in the state\u2019s General Assembly.<\/p>\n
The Cannes Lions controversy surrounding DM9 isn\u2019t the only scandal raising eyebrows this year. Another Grand Prix winner, Budweiser\u2019s \u201cOne Second Ads\u201d campaign, has been hit with a copyright claim from Sony Music, after the brand and its agency Africa Creative DDB proudly announced they spent \u201c$0 on music rights.\u201d<\/p>\n
The campaign, which ran one-second snippets of famous songs on the radio and in audio spots, was built around the claim that you only need a second to recognise a song, and, apparently, that one second is free.<\/p>\n
While clever in execution, many argued that there is no \u201cone second rule\u201d when it comes to music and the move drew sharp criticism from creatives and musicians alike for exploiting artists\u2019 work without compensation.<\/p>\n
Together, these cases highlight a growing tension: how far can agencies push creative boundaries before crossing into exploitation? And what responsibility do jurors bear in validating work that skirts legal and ethical norms?<\/p>\n
Join more than 30,000 advertising industry experts<\/p>\n
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