{"id":942888,"date":"2026-10-27T15:46:08","date_gmt":"2026-10-27T15:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/942888\/"},"modified":"2026-10-27T15:46:08","modified_gmt":"2026-10-27T15:46:08","slug":"milwaukee-brewers-set-mlb-record-for-world-series-gear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/942888\/","title":{"rendered":"Milwaukee Brewers set MLB record for World Series gear"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Brewers fans have \u201cpurchased more men\u2019s and women\u2019s NL Champion locker room t-shirts than fans of any previous league champion,\u201d according to sources cited by Ricardo Torres of the MILWAUKEE JOURNAL SENTINEL. When it comes to all Brewers merchandise, beyond the locker room apparel, the buying spree has \u201csurpassed\u202flarge market teams.\u201d Sales for Brewers merchandise outsold the previous benchmark set by the 2022 Phillies by \u201cabout 5%.\u201d It is \u201cunclear how those percentages translate into real dollars but it\u2019s clear from the Brewers and MLB, this is something truly unique.\u201d For Games 1 and 2 of <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/27\/brewers-fans-take-over-tropicana-field-in-game-3-of-world-series\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/27\/brewers-fans-take-over-tropicana-field-in-game-3-of-world-series\/\">the World Series<\/a>, \u201cgear-hungry fans at American Family Field waited in lines for an hour or more.\u201d Brewers President Rick Schlesinger said, \u201cWe have seen unprecedented numbers once we clinched the National League pennant and started selling World Series merchandise. That\u2019s where\u202fthe numbers have really just skyrocketed to not only levels that not only baseball has not seen but we did not forecast or expect with our wildest and most aggressive projections.\u201d The Brewers set a new franchise record for merchandise sold in the stadium for Game 1, and Schlesinger said that the team is \u201ctrying to be as accommodating as possible, even setting up tents outside the ballpark to sell merchandise\u201d (<a href=\"https:\/\/www.jsonline.com\/story\/money\/business\/2026\/10\/26\/milwaukee-brewers-fans-set-sales-records-for-world-series-gear\/92446414007\/\" target=\"_blank\" rel=\"nofollow noopener\">MILWAUKEE JOURNAL SENTINEL, 10\/26<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Brewers fans have \u201cpurchased more men\u2019s and women\u2019s NL Champion locker room t-shirts than fans of any previous&hellip;\n","protected":false},"author":2,"featured_media":942889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,4034,38775,160092,591,85],"class_list":["post-942888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball","tag-fan-experience","tag-merchandise-and-collectibles","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/942888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=942888"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/942888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/942889"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=942888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=942888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=942888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}