In one episode, released in 2024, Bluey and former Victorian premier Daniel Andrews were depicted running over each other in cars.<\/p>\n
Last week, independent MP Helen Haines lost both of her legs<\/a> after being hit by a car in what police are treating as a deliberate attack.<\/p>\n Another One Nation video, also released in 2024, again depicts Bluey and implies the character is bashed by youth “delinquents”.<\/p>\n A spokesperson for the public broadcaster said the ABC is “very concerned by the unauthorised use of a children’s character and national icon like Bluey in the various ways it has been used for One Nation’s political purposes”.<\/p>\n Hugh Marks during Senate estimates on Tuesday. (ABC News: Tobias Hunt)<\/p>\n “As the managing director [Hugh Marks] stated during Senate estimates, the ABC does not own the intellectual property for Bluey,” the spokesperson said.<\/p>\n “The ABC is considering available options.<\/p>\n “In the meantime, the ABC considers the relevant cartoons should be immediately removed from One Nation’s platforms and no further use should occur.”<\/p>\n One Nation leader Pauline Hanson today denied her party’s cartoons constituted a breach of intellectual property.<\/p>\n Licensing complications<\/p>\n Bluey was created by Queensland-based Ludo Studio.<\/p>\n Mr Marks said the studio owns the intellectual property (IP), and BBC Studios was the content’s distributor.<\/p>\n Mr Marks told Senate estimates that Bluey was a case of ABC-licensed copyright, and that although the broadcaster was considering legal action, it would have to work in conjunction with the IP holder to take that step.<\/p>\n “I would imagine that it’s a breach of intellectual property and a cease-and-desist letter should be issued,” he said.<\/p>\n Ludo Studios and the BBC were contacted for comment.<\/p>\n Bluey (left), with mum Chilli, sister Bingo and dad Bandit.<\/p>\n Mr Marks said if One Nation had asked for permission to use the Bluey character, the ABC would have been consulted.<\/p>\n “Either the BBC or the independent producer should have consulted the ABC before any such license of copyright would have occurred so I think I can assume that no such discussion happened,” he said.<\/p>\n Mr Marks told the committee that the use would not have fallen under fair dealing, as it was not a parody of Bluey content or a minor use of the IP.<\/p>\n “In my view, it is an infringement of the intellectual property, number one, but it’s also a shocking use of, you know, Australia’s most loved character,” he said.<\/p>\n “In a video that is both shocking and disrespectful to the children of Australia who love that character so much.”<\/p>\n Mr Marks said he was working with the ABC’s general counsel to take legal action.<\/p>\n “I think in this case damages are going to be an insufficient remedy, so it’ll be the nature of injunctive relief, ultimately, would be what you would seek.”<\/p>\n Communications Minister says ABC ‘right to be concerned’<\/p>\n Communications Minister Anika Wells called on One Nation to explain the cartoons.<\/p>\n “Bluey is one of Australia’s biggest, most loved, most well-known exports,” she told ABC Radio National.<\/p>\n “I think the ABC is well within its right to be concerned here.”<\/p>\n Ms Wells said One Nation needed to explain the cartoon.<\/p>\n “Satire is one thing. Scrutiny is important,” she said.<\/p>\n “I think that the people that are making this cartoon should explain why this errs on the side of satire and not something more.”<\/p>\n Pauline Hanson has denied her cartoons breach intellectual property. (ABC News: Matt Roberts)<\/p>\n It is the latest in a series of controversies regarding One Nation’s cartoons.<\/p>\n This week, the creator of the Please Explain cartoons refused to apologise to Senator Jacqui Lambie after One Nation published a widely condemned video mocking her vaginal prolapse.<\/a><\/p>\n One Nation leader Pauline Hanson initially defended the cartoon before admitting she had not seen it, and later apologised.<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/1e8000b13ce89ce81e794e85dfefecae.jpeg\")
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