{"id":94377,"date":"2025-08-25T09:52:09","date_gmt":"2025-08-25T09:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/94377\/"},"modified":"2025-08-25T09:52:09","modified_gmt":"2025-08-25T09:52:09","slug":"apple-may-use-google-gemini-for-its-big-siri-overhaul","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/94377\/","title":{"rendered":"Apple may use Google Gemini for its big Siri overhaul"},"content":{"rendered":"<p>Insiders say that <a href=\"https:\/\/mashable.com\/category\/apple\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">Apple<\/a> is in talks to use <a href=\"https:\/\/mashable.com\/category\/gemini\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">Google Gemini<\/a> to beef up its already AI-enhanced\u00a0<a href=\"https:\/\/mashable.com\/category\/siri\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">iOS assistant<\/a>. <\/p>\n<p>First reported by <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-22\/apple-explores-using-google-gemini-ai-to-power-revamped-siri\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\" rel=\"nofollow noopener\">Bloomberg News<\/a>, the anticipated Siri upgrade \u2014 now slated for a <a href=\"https:\/\/mashable.com\/article\/apple-siri-ai-upgrade-2026\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">potential 2026 release<\/a> \u2014 may come as a customized LLM powered by Google&#8217;s own Gemini chatbot. It&#8217;s the latest in Apple&#8217;s months-long exploration of external partnerships.  <\/p>\n<p>        SEE ALSO:<br \/>\n        <a href=\"https:\/\/mashable.com\/article\/netflix-generative-ai-guidelines\" class=\"flex items-center text-secondary-300\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n            Netflix spells out generative AI guidelines for moviemakers<\/p>\n<p>        <\/a><\/p>\n<p>Sources familiar with the company told Bloomberg that Apple approached Google&#8217;s parent company, Alphabet Inc., about a custom model, and Google, in turn, has been testing a model that can run on Apple&#8217;s servers. <\/p>\n<p>\n            Mashable Light Speed\n        <\/p>\n<p>In June, rumors circulated that the iPhone creator may shelve its plans to build an in-house LLM to power a better Siri in addition to its Apple Intelligence features, and was instead <a href=\"https:\/\/mashable.com\/article\/to-save-siri-apple-reportedly-looking-to-anthropic-openai\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">seeking a partnership<\/a> with either OpenAI&#8217;s ChatGPT or Anthropic&#8217;s Claude. Internally, the company has been weighing the pros and cons of an internal Siri AI (dubbed the &#8220;Linwood&#8221; project) versus an external technology (named &#8220;Glenwood&#8221;). <\/p>\n<p>At the time, Apple&#8217;s interest in an outsourced Siri AI seemed like a defeat amid a still-expanding AI boom, as the company&#8217;s rivals poached Apple&#8217;s own leading AI talent to expand their efforts. But, in just the past month, other Big Tech companies have also decided to <a href=\"https:\/\/www.cnbc.com\/2025\/08\/21\/meta-brakes-massive-ai-talent-recruitment-spending-spree-mark-zuckerberg-tbd-superintelligence-lab.html\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\" rel=\"nofollow noopener\">scale back their AI investments<\/a> \u2014 a shift that some say signals an end to the AI &#8220;bubble.&#8221; <\/p>\n<p>Neither Apple nor Google confirmed the possible partnership, although both have signaled that a Gemini integration with Apple devices may be on the horizon in addition to their existing Search collaboration. The integration would be similar to previous <a href=\"https:\/\/mashable.com\/article\/openai-chatgpt-with-apple-intelligence-official\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" rel=\"nofollow noopener\">deals between Apple and ChatGPT<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Insiders say that Apple is in talks to use Google Gemini to beef up its already AI-enhanced\u00a0iOS assistant.&hellip;\n","protected":false},"author":2,"featured_media":94378,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-94377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/94377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=94377"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/94377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/94378"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=94377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=94377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=94377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}