{"id":944614,"date":"2026-10-29T01:48:11","date_gmt":"2026-10-29T01:48:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/944614\/"},"modified":"2026-10-29T01:48:11","modified_gmt":"2026-10-29T01:48:11","slug":"sam-woods-fitness-empire-rebrands-to-evvr-as-the-former-bachelor-star-faces-domestic-violence-charges","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/944614\/","title":{"rendered":"Sam Wood\u2019s fitness empire rebrands to \u201cevvr\u201d as the former Bachelor star faces domestic violence charges"},"content":{"rendered":"

Sam Wood<\/a>\u2019s former multimillion-dollar fitness empire the 28 Program has officially rebranded as the reality star faces charges of domestic violence<\/a>.<\/p>\n

The 46-year-old\u2019s former business is now known as evvr, with the brand shedding its name weeks after it cut all ties with Wood, who denies the charges laid against him.<\/p>\n

\"sam<\/p>\n

Sam Wood\u2019s fitness empire has been rebranded from 28 to evvr.\u00a0Supplied<\/p>\n

Evvr unveiled its new look with a post on Instagram and a refreshed website.<\/p>\n

The company has also ditched its black and orange branding in favour of a new purple look.<\/p>\n

It also unveiled a new slogan: \u201cevvr.body, evvr.day, evvr.where.\u201d<\/p>\n

\u201cIn the coming weeks, you\u2019re going to see a new name and a fresh, new look,\u201d pilates instructor Alice Bennett said in a promotional video.<\/p>\n

\u201cWe are taking all of the magic that we have built and made here together. Your favourite trainers, your favourite workouts that you know and love, and most importantly, this amazing community.<\/p>\n

\u201cA new look, a new chapter, but with the same heart. This is evvr.\u201d<\/p>\n

Wood remains in custody after being charged with\u00a0two domestic violence offences, assault occasioning bodily harm and strangulation in a domestic setting.\u00a0\u00a0<\/p>\n

He was denied bail earlier this month<\/a> after a Queensland court heard he had allegedly pushed and choked his wife Snezana at a luxury apartment in Noosa on October 3.<\/p>\n

It is alleged Ms Wood told police that she thought \u201cthat this was it, that her life was going to end\u201d.\u00a0\u00a0<\/p>\n

Wood is defending the charges.<\/p>\n

Wood\u2019s legal team has filed a bail application in Queensland\u2019s Supreme Court and a hearing is scheduled to take place on November 4.<\/p>\n

After finding fame on The Bachelor in 2015, Wood launched 28 By Sam Wood and\u00a0later sold it in 2022 for reportedly more than $70 million but remained the face of the online platform.\u00a0\u00a0<\/p>\n

Parent company DBG Health announced they had \u201cterminated all arrangements\u201d with Wood following the allegations. Soon after, fitness and wellness celebrities, primarily women, began distancing themselves.<\/p>\n

\u201cDGB Health does not tolerate domestic violence in any form, and our thoughts are with people impacted by it,\u201d the company said in a statement.<\/p>\n

\u201cAs the matter is before the court, DGB Health will make no further comment.\u201d<\/p>\n

28 Group\u2019s chief operating officer Mark Watkin would lead the business in Wood\u2019s absence, the business said.<\/p>\n

\u201cWe have all been shocked and saddened by the matters involving Sam Wood,\u201d Watkin said in a separate statement.<\/p>\n

A Wood family statement was posted on social media following the charges.<\/p>\n

\u201cThis is a difficult time for all of us,\u201d the statement, posted to both Wood and Ms Wood\u2019s accounts, read.<\/p>\n

\u201cWe are working through this as a family and are thoroughly co-operating with the authorities.\u201d<\/p>\n

Support is available from the National Sexual Assault, Domestic and Family Violence Counselling Service at 1800RESPECT (1800 737 732)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Sam Wood\u2019s former multimillion-dollar fitness empire the 28 Program has officially rebranded as the reality star faces charges…\n","protected":false},"author":2,"featured_media":944615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-944614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/944614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=944614"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/944614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/944615"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=944614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=944614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=944614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}