{"id":945731,"date":"2026-10-30T00:00:11","date_gmt":"2026-10-30T00:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/945731\/"},"modified":"2026-10-30T00:00:11","modified_gmt":"2026-10-30T00:00:11","slug":"nbl-hoopsfest-2027-demarcus-cousins-named-nba-ambassador-after-allen-iverson-controversy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/945731\/","title":{"rendered":"NBL HoopsFest 2027: DeMarcus Cousins named NBA Ambassador after Allen Iverson controversy"},"content":{"rendered":"<p>The NBL\u2019s HoopsFest is returning to Perth for a third consecutive season, with the league unveiling a four-time NBA All-Star as its new NBA Ambassador following last season\u2019s controversial visit from NBA legend Allen Iverson, which sparked widespread backlash.<\/p>\n<p>Watch every NBL game LIVE with ESPN, available on Kayo | <a href=\"https:\/\/kayosports.com.au\/en-AU\/welcome?extcamp=fsaeditoriallinkbasketball-edt-fsp-lnk-awr-grc-basketball-kyo&amp;channel=fsa&amp;campaign=fsacontra\" target=\"_self\" rel=\"noopener noreferrer nofollow\">New to Kayo? Join now and get your first month for just $1.<\/a><\/p>\n<p>NBA veteran and Olympic gold medallist DeMarcus Cousins has been announced as the new face of HoopsFest for NBL27, with the former fifth overall pick in the 2010 NBA Draft set to return Down Under after a brief visit in May for the NBA House Australia event.<\/p>\n<p><img class=\"i-amphtml-fill-content i-amphtml-replaced-content\" decoding=\"async\" alt=\"NBA veteran DeMarcus Cousins is coming to Perth in January for HoopsFest.\" attribution=\"test\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/10\/d72ebcfc7eb88112016730a4ebd56fcc.jpeg\" \/>NBA veteran DeMarcus Cousins is coming to Perth in January for HoopsFest.Source: Getty Images<\/p>\n<p>The 6\u201910\u201d big man spent 11 seasons in the NBA, playing 674 regular-season games across several clubs, most notably the Sacramento Kings, where he established himself as one of the league\u2019s premier centres.<\/p>\n<p>He last appeared in the NBA during the 2021-22 season with the Denver Nuggets.<\/p>\n<p>\u201cI am excited to get back to Australia and experience all Perth has to offer,\u201d he said.<\/p>\n<p>\u201cAfter receiving such a warm welcome on my last visit. Western Australia is meant to be incredible in January, and it\u2019s a dream to finally experience it first-hand.<\/p>\n<p>Four time NBA All star DeMarcus Cousins prepares for the launch of the NBA House live site in Port Melbourne. Picture: Jake NowakowskiSource: News Corp Australia<\/p>\n<p>\u201cI want to explore the beaches, head over to Rottnest Island and hopefully meet a quokka, and try a glass of Margaret River\u2019s incredible wine, all while watching some amazing games with the fans. Can\u2019t wait to see you there.\u201d<\/p>\n<p>Sacramento Kings centre DeMarcus Cousins puts on his headband before the start of the second half of an NBA basketball game against the Chicago Bull, Wednesday, Feb. 3, 2016, in Sacramento, Calif. The Bulls won 107-102. (AP Photo\/Rich Pedroncelli) ORG XMIT: OTKRP115Source: Getty Images<\/p>\n<p>The announcement comes after last <a href=\"https:\/\/www.foxsports.com.au\/basketball\/nbl\/let-down-the-children-nba-legend-under-fire-over-aussie-snub-after-viral-reddit-post\/news-story\/a36dbb3249712ff9de71e6661172446d\" target=\"_self\" rel=\"noopener noreferrer nofollow\">season\u2019s visit from Iverson left many fans underwhelmed<\/a>, with the NBA legend facing criticism over several incidents during his time in Australia, including a controversial meet-and-greet involving Challenge, a not-for-profit organisation that supports children and families living with cancer.<\/p>\n<p>Iverson and his management reportedly left children and families waiting for hours, with some claiming they had travelled more than six hours to attend the event.<\/p>\n<p>One attendee <a href=\"https:\/\/www.reddit.com\/r\/nba\/comments\/1qnek4y\/allen_iverson_in_australia_absolutely_disgusting\/\" target=\"_self\" rel=\"noopener noreferrer nofollow\">took to Reddit<\/a> to voice their frustration over the experience.<\/p>\n<p>Allen Iverson looks on as he watches the game during the round 17 NBL match between Sydney Kings and Brisbane Bullets at RAC Arena, on January 15, 2026, in Perth, Australia. (Photo by James Worsfold\/Getty Images)Source: Getty Images<\/p>\n<p>\u201cAfter waiting hours, his security firmly told us he is not signing anything at all,\u201d the post continued.<\/p>\n<p>\u201cWe did not get to talk to him, and he did not say a word to anyone.\u201d<\/p>\n<p>At the time, Challenge CEO David Rogers also expressed his disappointment with how the event unfolded.<\/p>\n<p>\u201cChallenge was deeply disappointed with the meet and greet involving Allen Iverson,\u201d Rogers said.<\/p>\n<p>Adding to the controversy surrounding Iverson\u2019s Australian visit, NBL legend Chris Anstey had also publicly expressed his disappointment after the former NBA superstar failed to appear at an event in Melbourne just days earlier.<\/p>\n<p>NBA Hall of Famer Allen Iverson talks to the media during an NBL HoopsFest media opportunity at the Westin Hotel on January 15, 2026 in Perth, Australia. (Photo by Paul Kane\/Getty Images for NBL)Source: Getty Images<\/p>\n<p>The free event had been promoted as a guest speaking appearance by Iverson, with some fans travelling interstate to attend the Melbourne function.<\/p>\n<p>\u201cReally, really disappointing for the kids, including my young fellow, who is reasonably distraught,\u201d he said<\/p>\n<p>\u201cI\u2019ve heard a few of these stories floating around Perth, but it\u2019s pretty disappointing when it\u2019s a 2 to 4 o\u2019clock event. It\u2019s now 4:15 and Iverson is not turning up.\u201d<\/p>\n<p>The NBL itself was also reportedly affected by issues surrounding Iverson\u2019s visit, with <a href=\"https:\/\/www.codesports.com.au\/basketball%2Fallen-iverson-fans-left-distraught-after-nba-icon-fails-to-show-up-at-two-events%2Fnews-story%2F0d19ed2cd0f5d62280c0e2866b38c56f?amp\" target=\"_self\" rel=\"noopener noreferrer nofollow\">CODE Sports<\/a> reporting that the former NBA MVP had not been fully co-operative with the league during HoopsFest in Perth.<\/p>\n<p>Allen Iverson looks on during the round 17 NBL match between Perth Wildcats and Illawarra Hawks at RAC Arena, on January 16, 2026, in Perth, Australia. (Photo by Paul Kane\/Getty Images)Source: Getty Images<\/p>\n<p>Cousins\u2019 arrival in Perth will also reunite him with fellow Kentucky alumnus and current Wildcats import Brandon Knight, with the pair representing the powerhouse college program in consecutive seasons between 2009 and 2011.<\/p>\n<p>He also has connections to several familiar NBL faces, having played alongside Adelaide 36ers superstar Bryce Cotton for Mets de Guaynabo in Puerto Rico\u2019s BSN competition in 2025.<\/p>\n<p>DeMarcus Cousins with Kentucky during the 2009-10 season and Brandon Knight a year later during the 2010-11 season.Source: Getty Images<\/p>\n<p>The team was coached by current South East Melbourne Phoenix head coach Josh King during the NBL off-season.<\/p>\n<p>During HoopsFest, Cousins will sit courtside for NBL and WNBL games at RAC Arena, while also connecting with fans throughout the five-day festival.<\/p>\n<p>With his larger-than-life personality and previous experience in Australia, the four-time NBA All-Star will be one of the headline attractions as the league looks to move on from the controversy surrounding last season\u2019s ambassador.<\/p>\n<p>N DeMarcus Cousins #0 of the New Orleans Pelicans reacts after a three-point shot against the Milwaukee Bucks at Smoothie King Center on December 13, 2017 in New Orleans, Louisiana. (Photo by Chris Graythen\/Getty Images)Source: Getty Images<\/p>\n<p>The third edition of NBL HoopsFest will take place in Perth from January 13-17, 2027, featuring five nights of double-headers involving every team from the Hungry Jack\u2019s NBL and WNBL.<\/p>\n<p>The festival will coincide with Round 17 of the NBL27 regular season and Round 14 of the WNBL27 season.<\/p>\n<p>Tickets and further information are available through the official <a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/premier.ticketek.com.au\/shows\/show.aspx?sh=HOOPFEST27&amp;utm_source=NBL*Media*List&amp;utm_campaign=398d682e96-EMAIL_CAMPAIGN_2026_01_11_11_13_COPY_01&amp;utm_medium=email&amp;utm_term=0_-2186bfe4c0-__;Kys!!F0Stn7g!ErQjcDsCkvzpm-XMZ-KgpyUywkpO4jWv6dpTub0exjSAsmPD06QegN_ZafNzQynB_RJR9jarH8CUN05JSPAIB08$\" target=\"_self\" rel=\"noopener noreferrer nofollow\">HoopsFest website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The NBL\u2019s HoopsFest is returning to Perth for a third consecutive season, with the league unveiling a four-time&hellip;\n","protected":false},"author":2,"featured_media":945732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":["post-945731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-au","tag-australia","tag-basketball","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/945731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=945731"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/945731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/945732"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=945731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=945731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=945731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}