{"id":952600,"date":"2026-11-04T18:46:20","date_gmt":"2026-11-04T18:46:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/952600\/"},"modified":"2026-11-04T18:46:20","modified_gmt":"2026-11-04T18:46:20","slug":"braves-continue-to-reap-financial-rewards-from-battery-encouraged-by-year-1-of-bravesvision","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/952600\/","title":{"rendered":"Braves continue to reap financial rewards from Battery, encouraged by Year 1 of BravesVision"},"content":{"rendered":"<p class=\"c-paragraph sections-finance \">The Battery continues to deliver a financial windfall to the Braves and the franchise is encouraged by its Year 1 results after launching BravesVision. <\/p>\n<p class=\"c-paragraph sections-finance \">Through Sept. 30, Atlanta\u2019s mixed-use development revenue was up 19% year-over-year ($84M from $71M) while its baseball revenue was up 3% over that span ($618M from $600M). The Battery has 93% occupancy across its entire portfolio, according to Braves Development Company President\/CEO Mike Plant, with 8 million visitors through Sept. 30, an 8% increase YOY. <\/p>\n<p class=\"c-paragraph sections-finance \">The Braves\u2019 media-related revenue was down 8% ($152M from $165M), though that was attributed to its new payment schedule. The team said the reported results only reflect two quarters of media-related revenue when compared with this time last year, which included the full year under its previous RSN agreement. <\/p>\n<p class=\"c-paragraph sections-finance \">The Braves led the majors in in-market, direct-to-consumer subscribers, while delivering record advertising revenue, according to President\/CEO Derek Schiller, who added that the team\u2019s expectation remains that BravesVision, which launched April 1, will exceed its prior local media rights deal. <\/p>\n<p class=\"c-paragraph sections-finance \">\u201cHaving only 30 days before the season to get things going, we think with more time, we should be even more successful. And it\u2019s proof positive of the value and size of the Braves television marketplace,\u201d Schiller said. \u201cVery bullish on it.\u201d <\/p>\n<p class=\"c-paragraph sections-finance \">Meanwhile, Braves owner Terry McGuirk declined comment on CBA negotiations one day after the league and its owners proposed moving the start of their hard salary cap and floor system <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/11\/03\/mlb-proposes-hard-cap-and-floor-system-would-begin-in-2028\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/11\/03\/mlb-proposes-hard-cap-and-floor-system-would-begin-in-2028\/\">back to 2028 from 2027<\/a>. The union swiftly rejected that proposal. <\/p>\n<p class=\"c-paragraph sections-finance \">Plant also addressed the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/02\/bipartisan-legislation-introduced-to-amend-tax-hike-issue-facing-braves-knicks-rangers\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/02\/bipartisan-legislation-introduced-to-amend-tax-hike-issue-facing-braves-knicks-rangers\/\">bipartisan legislation that was introduced Oct. 2<\/a>, which would amend a provision causing publicly traded sports teams, including the Braves, Knicks and Rangers, to face tax hikes in 2027. As it stands, the Braves, Knicks and Rangers would face a tax hike on the salaries of their five highest-paid players beginning in 2027, with the Braves ($20M-plus) and Knicks ($45M-plus) looking at substantial increases.<\/p>\n<p class=\"c-paragraph sections-finance \">\u201cWe continue through our team\u2019s efforts to generate additional sponsors for both those bills, and we\u2019re very confident that there is a legislative or regulatory fix because everyone we talk to continues consistently to say the same thing,\u201d Plant said. \u201cThis was a total unintended consequence of the bill that was presented in 2021. So we have a lot of confidence going forward.\u201d <\/p>\n<p class=\"c-paragraph sections-finance \">The Braves sold more than 2.8M tickets at Truist Park, with attendance jumping 14% per game in Q3. Retail was up 25% in Q3 due to strong sales on City Connect merchandise. <\/p>\n<p class=\"c-paragraph sections-finance \">On the field, the team captured the NL East Division with a 94-win season and eliminated the Phillies in the wild-card round before falling to the Dodgers in the NLDS. <\/p>\n","protected":false},"excerpt":{"rendered":"The Battery continues to deliver a financial windfall to the Braves and the franchise is encouraged by its&hellip;\n","protected":false},"author":2,"featured_media":952601,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,4034,591,85],"class_list":["post-952600","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/952600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=952600"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/952600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/952601"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=952600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=952600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=952600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}