{"id":956782,"date":"2026-11-08T07:00:16","date_gmt":"2026-11-08T07:00:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/956782\/"},"modified":"2026-11-08T07:00:16","modified_gmt":"2026-11-08T07:00:16","slug":"feno-smartbrush-goes-viral-but-dentists-urge-caution","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/956782\/","title":{"rendered":"Feno Smartbrush goes viral but dentists urge caution"},"content":{"rendered":"<p>A futuristic toothbrush promising to clean your entire mouth in just 20 seconds has taken social media by storm, but dental professionals are urging caution before you ditch your regular brush.<\/p>\n<p>The device, known as the Feno Smartbrush, has blown up across social media, where some creators have dubbed it a game-changer for people with ADHD, disabilities and sensory sensitivities.<\/p>\n<p>Obsessed with viral finds? Download our <a class=\"body-link\" href=\"https:\/\/onelink.to\/wpmth9\" target=\"_blank\" rel=\"nofollow noopener\">new app <\/a>and never miss a headline<\/p>\n<p>Instead of moving a brush tooth by tooth for the traditional two minutes advised, people insert a U-shaped silicone mouthpiece lined with bristles, bite down, apply foaming toothpaste, and let the motor do the work in a fraction of the time.<\/p>\n<p><img decoding=\"async\" class=\"poster-img\" src=\"https:\/\/content.api.news\/v3\/images\/bin\/12e54422ff531b035304caf0b7acdd2f\" data-sctrack=\"op-poster-img\" alt=\"New 'ADHD toothbrush' divides the internet\" fetchpriority=\"high\"\/><\/p>\n<p>The promise of cutting out mundane brushing routines has sent the tool viral, with fans declaring it a lifesaver, while sceptics question whether it can actually keep plaque and gum disease at bay.<\/p>\n<p>The internet reacts<\/p>\n<p><a class=\"body-link\" href=\"https:\/\/www.news.com.au\/topics\/tiktok\" target=\"_blank\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"tiktok\" data-tgev-label=\"topics\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">TikTok <\/a>videos showing creators popping the gadget in their mouths have clocked hundreds of thousands of views, with comment sections split between desperate shoppers and bewildered onlookers.<\/p>\n<p>For neurodivergent people who struggle with the executive dysfunction and sensory boredom of oral care, as well as other health conditions, the concept is being praised as a revolutionary \u201cgame changer\u201d.<\/p>\n<p>\u201cThis is great for people with mental and physical disabilities,\u201d one person commented on <a class=\"body-link\" href=\"https:\/\/www.tiktok.com\/@brushin20twice\/video\/7699435364313877774?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"nofollow noopener\">TikTok<\/a>.<\/p>\n<p>\u201cI feel like this is more efficient than having to do it manually; there could be areas that you don\u2019t reach,\u201d a second user wrote. <\/p>\n<p>\u201cAs someone with braces, I need this,\u201d a third echoed.<\/p>\n<p>\u201cI am physically disabled and would love this,\u201d a fourth user praised with the love heart emoji. <\/p>\n<p>\u201cBrushing my teeth is low-key a sensory nightmare for me; this may be life-changing for me,\u201d another person chimed in. <\/p>\n<p>\u201cI have it too; it\u2019s low-key better than using a normal toothbrush, and you will feel your teeth way cleaner. It\u2019s expensive but worth it,\u201d another person revealed.<\/p>\n<p>\u201cThis is actually a great device for anyone who has motor issues and for the elderly, truly,\u201d another echoed.<\/p>\n<p>However, other viewers weren\u2019t convinced that a vibrating tray can replace a good old-fashioned toothbrush, and called the gadget a thing for \u201clazy people\u201d.<\/p>\n<p>\u201cMind you, we should brush our teeth for at least two minutes,\u201d one person commented.<\/p>\n<p>\u201cWhat about the back side? Tongue? Roof of your mouth?\u201d another user questioned its effectiveness.<\/p>\n<p>\u201c20 seconds isn\u2019t long enough at all, no matter what you\u2019re using,\u201d a third user wrote.<\/p>\n<p>\u201cMy teeth would just feel dirty still,\u201d a fourth claimed. <\/p>\n<p>\u201cThis is funky in all sorts of different ways,\u201d another wrote.<\/p>\n<p>\u201cThis is disgusting,\u201d someone expressed, bashing the product.<\/p>\n<p>\u201cWorst way of brushing,\u201d another person commented.<\/p>\n<p>What a dentist really thinks<\/p>\n<p>While mouth-tray brushes have circulated online for years, experts note that Feno is attempting to solve several historic flaws that plagued earlier models.<\/p>\n<p>Dr Rick Iskander, Principal Dentist at Smile On, says he has watched mouthpiece-style toothbrushes cycle through hype waves since around 2016, and has been \u201cdisappointed\u201d with them.<\/p>\n<p>\u201cThe main reason we brush is \u2018mechanical plaque removal\u2019, and for that to work the bristles need enough force going through them to actually disrupt the plaque, and enough reach to get into the areas where we typically see it build up, like the inside surfaces of the lower front teeth and around the back molars while not being so hard as to damage the enamel,\u201d Dr Iskander explained to news.com.au.<\/p>\n<p>Has Feno cracked the code?<\/p>\n<p>Unlike previous one-size-fits-all gadgets, Feno offers a mouthpiece across seven sizes following a scan of the user\u2019s bite, paired with thousands of bristles and significantly higher vibration intensity.<\/p>\n<p>But Dr Iskander warned that independent proof is still lacking.<\/p>\n<p>\u201cWhat I\u2019d want to see is the same test we use on patients every day: plaque disclosing solution before and after brushing, which stains plaque so you can see exactly what\u2019s been left behind, ideally scored by someone who doesn\u2019t work for the company,\u201d Dr Iskander explained, adding that tests should be done to assess the tool\u2019s effectiveness.<\/p>\n<p>\u201cAt the moment Feno\u2019s plaque removal figures come from what they describe as internal pilot studies, and nothing has been published or independently tested as far as I can find. <\/p>\n<p>\u201cUntil that happens, I\u2019d treat it as something you use in addition to a normal toothbrush rather than instead of one.\u201d<\/p>\n<p>Is 20 seconds better than nothing?<\/p>\n<p>Despite the scientific reservations, Dr Iskander acknowledged why the device is resonating so deeply with the neurodivergent community and those with limited mobility.<\/p>\n<p>\u201cFor a lot of people with ADHD, the problem isn\u2019t technique; it\u2019s getting the task started at all,\u201d he said.<\/p>\n<p>\u201cA 20-second brush that actually happens twice a day is going to do more for someone than a two-minute brush that happens twice a week.<\/p>\n<p>\u201cSo if this gets someone brushing who otherwise wouldn\u2019t, that could conceivably be a benefit, as long as they understand it probably isn\u2019t cleaning as thoroughly as a normal brush and they keep up their regular check-ups.\u201d<\/p>\n<p>For shoppers looking to simplify their routine without taking an unproven gamble, Dr Iskander points out that reliable, cost-effective options already exist.<\/p>\n<p>\u201cIf someone wants the same problem solved with something that\u2019s already been tested, a standard electric toothbrush with a built-in two-minute timer and quadrant pacing takes a lot of the thinking out of it, costs appreciably less, and has decades of independent evidence behind it,\u201d he said.<\/p>\n<p>\u201cIt\u2019s also worth knowing that Feno needs a new mouthpiece every three months, so the cost doesn\u2019t stop at the purchase.\u201d<\/p>\n<p>News.com.au has reached out to Feno for comment. <\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A futuristic toothbrush promising to clean your entire mouth in just 20 seconds has taken social media 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