{"id":957666,"date":"2026-11-09T01:36:11","date_gmt":"2026-11-09T01:36:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/957666\/"},"modified":"2026-11-09T01:36:11","modified_gmt":"2026-11-09T01:36:11","slug":"novel-sa-interiors-solution-doubles-revenue-as-businesses-chase-green-cred-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/957666\/","title":{"rendered":"Novel SA interiors solution doubles revenue as businesses chase green cred &#8211; News"},"content":{"rendered":"<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Adelaide-based modular wall system business XFrame saw its revenue more than double in the 2026 financial year on the back of strong demand for its interior fit-out solution.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">This 118 per cent revenue growth scored the business \u2013 founded by managing director Carsten Dethlefsen and chief technology officer Ged Finch \u2013 the second spot in BDO\u2019s Fast Movers list for 2026.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Fast Movers recognises SA\u2019s fastest-growing and most innovative small-to-medium-sized companies.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The business was founded in 2019 to commercialise Finch\u2019s industrial design research.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">It sells a modular wall system made in Adelaide that is being used by office and retail clients for a variety of purposes: interior walls, change rooms and more.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\"><a class=\"underline\" href=\"https:\/\/www.indailysa.com.au\/news\/local-business-news\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/11\/ArticleBanner_BDO.jpg\" alt=\"\" class=\"mb-4 h-auto w-full\"\/><\/a><\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">Dethlefsen said the company was even working with the New Zealand government on a parliamentary building project, with reconfigurable wall frames being core to the interiors of the new building.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">It is a success story built on a simple idea: \u201cTo reduce construction waste to landfill\u201d, Dethlefsen said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cIt was a way of building a wall differently; a modular system,\u201d he said, noting that the company\u2019s proprietary software was the real growth arm of the company.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cWe\u2019re delivering a building solution, but it\u2019s a tech platform that\u2019s doing the heavy lifting.\u201d<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The co-founder said the company only started properly advertising its services last year, and that now XFrame was being \u201csought out by a lot of the big corporates that have internal fitout projects, but also have carbon budgets that they need to report against\u201d.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The wall frames are made from plantation pine \u2013 sustainably grown timber that is harvested for this exact purpose.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cThe carbon sequestration in the timber itself is very strong, but at the same time, we\u2019re taking a sheet of construction-grade plywood and getting a very high yield out of it in terms of manufacturing,\u201d Dethlefsen said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cFrom a sheet of plywood, we get almost two square metres of wall frame out of it. It\u2019s an incredibly efficient use of materials compared to traditional forms of construction.\u201d<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The likes of Uniqlo are using XFrame in-store now, and the company recently opened an office in Canada.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cWe\u2019ve now got a team employed directly there servicing that market,\u201d Dethlefsen said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cWe\u2019re starting to see some opportunities come out of the US as well.\u201d<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">In terms of opportunities downstream, Dethlefsen said XFrame was exploring how to sell the product directly to retail buyers.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">The market will only continue to grow for XFrame too, Dethlefsen said.<\/p>\n<p class=\"mb-4 font-serif text-lg sm:text-lg group-[.is-premiumproperty]:font-sans\">\u201cAs those corporates are having to report against their carbon budgets, they\u2019re going to have to find alternate solutions,\u201d Dethlefsen said.<\/p>\n","protected":false},"excerpt":{"rendered":"Adelaide-based modular wall system business XFrame saw its revenue more than double in the 2026 financial year on&hellip;\n","protected":false},"author":2,"featured_media":957667,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[449,458,459,64,63,460,134],"class_list":["post-957666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-au","tag-australia","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/957666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=957666"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/957666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/957667"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=957666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=957666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=957666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}