{"id":961751,"date":"2026-11-12T11:52:10","date_gmt":"2026-11-12T11:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/961751\/"},"modified":"2026-11-12T11:52:10","modified_gmt":"2026-11-12T11:52:10","slug":"sa-seltzer-brand-south-ave-plunges-into-voluntary-administration-after-tax-audit-backfires","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/961751\/","title":{"rendered":"SA seltzer brand South Ave plunges into voluntary administration after tax audit backfires"},"content":{"rendered":"<p>A popular South Australian seltzer company has collapsed after a voluntary tax audit backfired, leaving them with an unpaid bill from the ATO.<\/p>\n<p>South Ave, a popular alcoholic seltzer brand from South Australia, was plunged into voluntary administration on Wednesday.<\/p>\n<p>It comes days after the company, which produces pre-mixed vodka and seltzers, celebrated its fifth birthday. <\/p>\n<p>Co-founder and chief executive Reno Marrasso told Adelaide Now the company completed a voluntary tax audit last year, only for the ATO to demand a fast-tracked repayment plan of $13m in unpaid excise duties. <\/p>\n<p>The seltzer company was founded in 2021 by Mr Marrasso, Scott Grieve and Sophie Sexton, and generated almost $19m in annual revenue, the majority of its sales coming from South Australia, Victoria, Queensland and Western Australia. <\/p>\n<p>Mr Marrasso said the company had no choice but to file for voluntary administration despite paying off \u201ca good chunk of that debt\u201d. <\/p>\n<p>\u201cFor a period with the ATO we kept being told we were in credit with excise, and we thought this doesn\u2019t make sense, so we ended up choosing to do a voluntary audit. Unfortunately, as they say, sometimes honesty isn\u2019t the best policy, but we did a voluntary audit and figured out we actually had a $13m excise debt,\u201d he told the outlet. <\/p>\n<p>\u201cWe went on a three-year payment plan, and that was going really well \u2013 in the last 12 months alone we were able to pay down a good chunk of that debt.<\/p>\n<p>Mr Marrasso said due to the voluntary administration, the ATO \u201cchanged their term from three years to 12 months\u201d.<\/p>\n<p>\u201cAnd for us a 12-month time frame is never going to be feasible because it would just completely destroy the cash flow of the business. There\u2019s no way to pay $1m a month essentially on that debt, plus trade with paying more excise on new product, especially while we are still growing at such a rapid,\u201d he said. <\/p>\n<p>Mr Marrasso said despite the business filing for voluntary administration, it would continue operating under the control of the administrators. <\/p>\n<p>He said he would develop a repayment plan with creditors \u2013 a deed of company arrangement proposal (DOCA) \u2013 allowing him to retain control of the company again. <\/p>\n<p>\u201cThe brand is still firing \u2013 it\u2019s probably the busiest it\u2019s ever been and we\u2019re still growing at a rapid rate,\u201d he said. <\/p>\n<p>\u201cWe looked at this as an opportunity to restructure and recapitalise the business, to actually get some more funds in and to then take it to that next level.\u201d <\/p>\n<p>Mr Marrasso explained there would be no changes to its staff roster as the DOCA proposal is organised. <\/p>\n<p>\u201cWe\u2019re not looking at any change in staffing \u2026 we have 18 staff members and they\u2019re all keeping their jobs,\u201d he said. <\/p>\n<p>\u201cI\u2019ve already got a road map to take the business out in a DOCA proposal to then take us into the next phase of growth for the business.\u201d <\/p>\n<p>NewsWire has contacted South Ave and the ATO for comment. <\/p>\n","protected":false},"excerpt":{"rendered":"A popular South Australian seltzer company has collapsed after a voluntary tax audit backfired, leaving them with 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