A pair of heritage music stations in Milwaukee are preparing to sign off as Educational Media Foundation (EMF), operators of the Christian contemporary K-Love and Air1 networks, is expanding its presence in the market.<\/p>\n
The group has filed to purchase Milwaukee Radio Alliance\u2019s AC \u201cB93.3\u201d WLDB and modern\/alternative rock \u201cFM 102.1\u201d WLUM for $4 million. Both stations will be converted to non-commercial stations, EMF says in the filing. The religious broadcaster already operates WLVE (105.3), licensed to Mukwonago, WI, in the Milwaukee-Racine market, which airs its K-Love format.<\/p>\n
Once the sale closes, Milwaukee Radio Alliance will still own oldies \u201cFonz FM\u201d WZTI (1290) in the market as well as country-formatted \u201cFroggy 100.3 & 107.3,\u201d which airs on the Milwaukee-licensed translator W262CJ at 100.3 and the Franklin-licensed W297BY at 107.3, with programming originating on WLDB-HD3.<\/p>\n
The Milwaukee Radio Alliance was launched in 1996 as a partnership between Shamrock Communications\u2019 Bill Lynett and All Pro Broadcasting\u2019s Willie Davis, a former NFL Hall of Fame Green Bay Packer.<\/p>\n
Broker Bob Heymann, managing director of Media Services Group\u2019s Chicago office, says the Milwaukee Radio Alliance sale price equates to a per population (60 dBu contour) price of $1.20 for each of the two stations. He says that is one of the lowest for a big market commercial station in recent memory, pointing out EMF\u2019s recent deal to buy classic rock \u201c98.7\u202fThe\u202fShark\u201d WPPB Tampa\u00a0for $8 million<\/a>\u00a0had a $2.70 per population price tag. And from a historical perspective, when he brokered the sale of WNIB-FM Chicago (97.1)\u00a0in 2001 for $165 million<\/a>, the price per pop was $23.60.<\/p>\n","protected":false},"excerpt":{"rendered":"A pair of heritage music stations in Milwaukee are preparing to sign off as Educational Media Foundation (EMF),…\n","protected":false},"author":2,"featured_media":97584,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,17846,136,44],"class_list":["post-97583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-free","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/97583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=97583"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/97583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/97584"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=97583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=97583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=97583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}