{"id":99068,"date":"2025-08-27T07:01:07","date_gmt":"2025-08-27T07:01:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/99068\/"},"modified":"2025-08-27T07:01:07","modified_gmt":"2025-08-27T07:01:07","slug":"amazon-ads-closes-upfront-exceeding-internal-forecast-and-posting-nba-led-growth-in-sports","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/99068\/","title":{"rendered":"Amazon Ads Closes Upfront, Exceeding Internal Forecast And Posting NBA-Led Growth In Sports"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/amazon\/\" id=\"auto-tag_amazon\" data-tag=\"amazon\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a>\u2018s <a href=\"https:\/\/deadline.com\/tag\/advertising\/\" id=\"auto-tag_advertising\" data-tag=\"advertising\" rel=\"nofollow noopener\" target=\"_blank\">advertising<\/a> division has closed its upfront negotiations for 2025-26, reporting ad commitments above internal forecasts and \u201cincremental\u201d volume growth in sports due to NBA\u2019s debut.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/prime-video\/\" id=\"auto-tag_prime-video\" data-tag=\"prime-video\" rel=\"nofollow noopener\" target=\"_blank\">Prime Video<\/a> has been running ads since the start of 2024, signaling the tech giant\u2019s push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tA spokesperson for <a href=\"https:\/\/deadline.com\/tag\/amazon-ads\/\" id=\"auto-tag_amazon-ads\" data-tag=\"amazon-ads\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Ads<\/a> said in a statement that the unit saw \u201csignificant growth across all major holding companies, and particularly strong commitments from independent agencies. We exceeded our own expectations in upfront commitments year over year with new and existing advertisers.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe company declined to provide figures for total revenue or rates. Overall ad revenue across all of Amazon (beyond Prime Video) hit $56.2 billion last year, up from $46.9 billion in 2023. About $1.8 billion was pledged by buyers in the 2024-25 upfront.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPrime Video\u2019s live sports offering, which took a major step forward with the addition of NFL Thursday Night Football in 2022, is expanding further this fall with the notable addition of weekly NBA games.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe arrival of the NBA helped spur \u201cincremental volume growth,\u201d the spokesperson said. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tFilms and series like Fallout,\u00a0Oh. What. Fun,\u00a0Beast Games,\u00a0Merv, and\u00a0Elle generated increased demand for brand partnerships, the company said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWe will continue to serve as strategic partners to brands, working hard every day to innovate and invent on behalf of our advertising customers,\u201d the spokesperson said.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon\u2018s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above internal forecasts and \u201cincremental\u201d&hellip;\n","protected":false},"author":2,"featured_media":99069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[1694,2574,72408,64,63,590,15230,85,72409],"class_list":{"0":"post-99068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-advertising","9":"tag-amazon","10":"tag-amazon-ads","11":"tag-au","12":"tag-australia","13":"tag-nba","14":"tag-prime-video","15":"tag-sports","16":"tag-upfronts"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/99068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=99068"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/99068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/99069"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=99068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=99068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=99068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}