In 2021, 18-year-old Emma Raducanu shocked the sporting world after becoming the first player to win a Grand Slam, the US Open, as a qualifier. Raducanu played and won three qualifying matches to progress to the main draw, where she beat Stefanie Vögele, Zhang Shuai, Sara Sorribes Tormo, Shelby Rogers, Belinda Bencic, Maria Sakkari, and then fellow teenager at the time, Leylah Fernandez, in the final inside Arthur Ashe Stadium.

Raducanu beat the Canadian, who reached the quarterfinals of the Women’s Doubles alongside tennis Great Venus Williams earlier this month at the US Open, 6-4, 6-3. Raducanu incredibly never dropped a set in the tournament before lifting the US Open trophy, and her stardom enjoyed a meteoric takeoff.

Raducanu became one of tennis’s most marketable players overnight, and it’s seen her brush shoulders with British Royalty, earn millions of dollars in prize money and endorsements, and gain millions of followers on social media. However, since her US Open win four years ago, Raducanu has struggled to compete for major titles, with the Grand Slam her only WTA title.

Raducanu’s career has since been plagued with injuries, and she’s yet to reach the quarterfinals of a Slam following her historic win. Express Sport US does a deep dive on all things Raducanu.

Emma Raducanu’s net worth

The 22-year-old has amassed a net worth of $17.61 million thanks to prize money and lucrative endorsement deals.

Raducanu has won $5.84M in prize money since bursting onto the major scene in 2021 at the US Open.

Raducanu has earned more money off the tennis court than on it. She began working with British Airways, Dior, Evian, HSBC, Porsche, Tiffany, Vodafone, and joined Nike. Forbes reports that Raducanu has earned $12M in endorsements.

However, Raducanu recently lost her endorsement deal with Vodafone, which was said to earn her $4M annually. Raducanu reportedly pushed things too far in negotiations despite playing far from the best she showed in Flushing Meadows four years ago.

Instagram followers

Raducanu has an Instagram account with 2.9 million followers.

Her 2021 US Open triumph and her incredible marketability made her one of tennis’s biggest attractions.

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Raducanu also has over 615,000 followers on X, bringing her total following across both platforms to around 3.5 million. She uses her social media platform to promote her tennis training and matches, her jet-setting adventures, and her brand collaborations.

However, Raducanu’s stardom hasn’t come without its challenges. Following a stalking incident in early 2025, she temporarily deactivated her Instagram.

2021 US Open run

Raducanu won the 2021 US Open as a qualifier – the only player to win a Slam via the qualification route. She also won every single set she played in Flushing Meadows that year. The then-18-year-old became Great Britain’s darling in tennis.

Raducanu contested a final, a battle between two teenagers, against Canadian Fernandez, and won in straight sets. On her run to the final, Raducanu managed to avoid the defending champion, Naomi Osaka, who made the semis this year. Osaka was toppled in the third round, ending her US Open title defense.

Serena Williams, a tennis Great as a 23-time Singles Slam winner, also did not compete that year, withdrawing from the US Open due to a hamstring injury. She retired the following year.

Qualifying Round 1 – Bibiane Schoofs – 6–1, 6–2Qualifying Round 2 – Mariam Bolkvadze – 6–3, 7–5Qualifying Round 3 – Mayar Sherif – 6–1, 6–4Round 1 – Stefanie Vögele – 6–2, 6–3Round 2 – Zhang Shuai – 6–2, 6–4Round 3 – Sara Sorribes Tormo – 6–0, 6–1Round of 16 – Shelby Rogers – 6–2, 6–1Quarterfinal – Belinda Bencic (11th seed and 2021 Olympic champion) – 6–3, 6–4Semifinal – Maria Sakkari (17th seed) – 6–1, 6–4Final – Leylah Fernandez – 6–4, 6–3