Image via Reuters & NBA.com NBA top star Anthony Edwards is gearing up for the launch of his newest shoe collection with Adidas, the AE2. It is set to hit the market in January 2026, with the Minnesota Timberwolves star actively involved in promoting his shoe line across the country. However, to the surprise of many, he chose his best friend over renowned names like Patrick Mahomes for the marketing of his upcoming collection.
Anthony Edwards’ choice to promote the AE2 shoe collection over Patrick Mahomes was a surprise
While companies and individuals rely heavily on star power for endorsement of their products, Anthony Edwards valued friendship over anything for his campaign. Instead of picking top stars like Patrick Mahomes, who are a household NFL name as his top priority, he chose his best friend, Nick Maddox, who is also known as Slick beforeIn the recent episode of Complex on YouTube, Edwards discussed the campaigning of the AE2 shoe. He took a moment and revealed names he would love to feature. The first one was Slick, followed by Patrick Mahomes and then Tyreek Hill. He said, “Of course, Slick. Of course,” the Minnesota Timberwolves star began. “And, I definitely want Patrick Mahomes, yeah, gotta get Patty in the 2s. Tyreek Hill too, we gotta get the cheetah too…”Moreover, Slick was also a part of the campaigns for the AE1 shoe collection. Edwards picked his best friend once again, giving a personal touch to his upcoming shoe line and sending a loud message of valuing friendship before anything else.
NBA star Anthony Edwards shares his relationship with Nick Maddox
Anthony Edwards has emerged as one of the top names in the NBA. Often, people who go on to become popular celebrities get lost in the glamour and fame and fail to retain their previous relationships. However, Edwards has been able to stay true to his friendship with Nick Maddox over the years. In a video by Adidas featuring both individuals, the Timberwolves player said that he could rely on Maddox anytime, highlighting the strength they shared.
Anthony Edwards, By His Best Friend Nick Maddox
“Nick Maddox is my best buddy. He is somebody that you can call and count on any time of the day,” said Anthony. With his AE2 shoe line set to hit the shelves at the start of next year, it will be interesting to see if the bond of friendship between Edwards and Maddox would be enough to see them fly off the counter. Also read: Anthony Edwards gears up for stronger NBA season after devastating defeat to Oklahoma City Thunder