30 years ago, people mostly met through friends, at work, in educational institutions, or by chance; on public transportation, in cafés, or at parties. Everything changed in 1995 when the first serious dating site known as Match.com appeared. It introduced a revolutionary idea for that time; to create a database of potential partners and give access to all single hearts on the platform. Match.com became very popular because people gained the opportunity to meet dozens of potential partners without leaving their homes. All that was needed was to fill out a profile and upload photos.
The 2000s became the heyday of dating sites. Services like eHarmony and OkCupid gained popularity by offering more sophisticated matching algorithms based on psychological compatibility. However, the real revolution happened in 2012, when the world saw Tinder. This app moved dating from computer screens to smartphones, making the process of finding a partner as simple and accessible as possible, anytime and anywhere. Tinder’s working principle radically changed dating culture. All you had to do was swipe a person’s profile to the right or left side of your screen, which was very appealing to those seeking quick dates.
Following Tinder, dozens of other apps appeared:
Bumble;
Hinge;
LovePlanet;
Badoo;
Teamo and many others.
Dating became accessible and turned into a daily routine for millions of people around the world.
Today, we are on the verge of a new era. The field of dating is transforming once again, thanks to the integration of artificial intelligence. AI helps find the most compatible partners based on complex compatibility parameters. These algorithms analyse the information provided by the user in their profile and their behaviour, habits, and preferences within the app. Also, some applications offer virtual assistant features. For example, they can advise on communication or help compose the first messages to interest the person you like.