By equipping themselves to better serve their clients, planners who seek out thorough, expertly developed CE are making an investment in their future. It’s true that, for those who hold a trusted credential, regularly completing CE is a requirement — but it’s also an opportunity.
Relevant programs and courses with direct, real-world applications allow for greater depth of expertise, enabling planners to stay ahead of the curve, explore developing niches and expand their practices. CE allows financial planners to evolve professionally, at every stage of their careers.
Staying on top of the latest developments
In financial services, as is the case with many industries, it’s critical for practicing professionals to ensure their knowledge keeps pace with an increasingly complex regulatory landscape. From evolving tax laws to updated estate rules, remaining current allows planners to protect their clients’ interests — failing to do so can come at a considerable cost.
For professionals certified with a credentialing body, adhering to the rules of conduct that they’re duty-bound to uphold reduces the risk of ethical missteps and disciplinary action. But these rules can change in response to emerging issues and growing challenges. Continuing education that’s focused on ongoing developments related to ethics and professional conduct can help ensure that planners remain competent and compliant.
One area of regulation planners must keep an eye on has to do with innovation. As technologies such as AI, robo-advisors and financial planning software continue to reshape how advice is delivered, a host of new questions related to privacy and data security are emerging.
As a result, there are many challenges for financial planners when it comes to tech — but there are also opportunities. Most notably, when leveraged strategically, fintech can add value beyond automation by freeing up time for professionals to focus on the relationship-building that’s central to holistic and human-centric advice.
Relevant CE can help planners stay informed about new developments, overcome associated challenges and make the most of opportunities. That’s especially important at a time when millennials and members of Gen Z are advancing in their careers and (in many cases) inheriting assets. For financial planners, understanding their preferences and expectations — which often include the use of new technology — will be key to future success.
Continuing education can also enhance cultural awareness among financial planners. In a country as diverse as Canada, CE programs on diversity, equity and inclusion help planners understand the unique values of different communities. This awareness improves communication, reduces bias and ensures advice is respectful and relevant. In turn, planners can build trust, strengthen long-term relationships and better support the financial well-being of all Canadians.
More than just checking a box
The expertise planners gain through high-quality CE can encompass a wide range of subject areas, from behavioural psychology to estate law and healthcare planning. By making it possible for professionals to expand their knowledge base and think more holistically, CE further equips them to provide the exceptional service consumers expect and deserve.
To ensure they make the most of the time they’re investing in CE each year, professionals should adopt a strategic approach. By identifying gaps in their current knowledge, planners can select CE that rounds out their skillset. Prioritizing learning in areas that are in demand among clients can also help them tailor their advice, ensuring that it’s highly valuable and comprehensive.
Of course, when choosing CE activities, there’s more to consider than the subject areas they cover. To help ensure that the time and investment associated with an opportunity will lead to professional growth, planners must evaluate the credibility of the provider and the expertise of those involved in creating it.
On the flip side, CE providers should hold their content to a high standard. That means taking steps to ensure that it’s accurate, current and grounded in real-world application — not just theoretical knowledge. In addition, every continuing education activity should leverage the knowledge of subject-matter experts, whether it’s a program, course or conference.
Across the profession, leaders should act as advocates, encouraging the creation of accessible, high-quality CE offerings. Importantly, decision-makers must practice what they preach, embracing opportunities to learn, grow and adapt.
In the financial planning profession, continuing education is a win for Canadians and the planners who serve them. By working together, we can ensure that these valuable opportunities strengthen individual practice, the profession at large and the trust Canadians place in the financial services sector.