KANSAS CITY, Mo. — The Kansas City Royals have found an innovative and educational way for fans to attend games.

The club launched their “Bring Out The Books” initiative, in support of the Royals commitment to address the community’s literacy challenge.

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Starting with Friday’s game against the Cleveland Guardians, a ticket window at Gate E (Right Field) will be repurposed so that the first 100 fans can exchange a new or gently used children’s book for a View Reserved ticket to a game the same day.

“This provides our fans another way to experience Royals baseball while also supporting our partners in the Royals Literacy League and the impactful work they are already doing,” said Adam Cain, Royals Senior Director of Revenue & Brand Innovation. “If we can bring new fans to the ballpark and do something good for the community, it’s a win-win.”

This will be available for every remaining Royals regular season home game, and could give 3,000 or more books to children in the Kansas City metro.

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The ticket window will open 30 minutes before the gates and remain open until first pitch or all 100 vouchers have been handed out, whichever comes first.

For more information, click here.

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