For all that that business model makes sense, however, its execution is far from easy. Altruism doesn’t exist in boxing; when someone in a position of power claims they want to make a 50-50 fight it’s rarely true, because there are managers, promoters and other figures involved. Managers and promoters want to see their fighters win – they don’t want them involved in 50-50 fights. They want fights that appear to be 50-50s, but in which their fighters actually have the edge, and they often won’t risk their fighter in a fight of that nature. They also don’t want to help build the profile of a fighter in which they have no stake.
