open menuopen menu open menu

Homebrand makersZoho’s Sridhar Vembu flags AI’s growing energy burden, calls for efficient computing modelsZoho Corp’s Sridhar Vembu warned that India must develop energy-efficient AI systems as current models are highly power-intensive. Citing a 60% rise in U.S. electricity bills due to AI data centres, he said India can’t afford similar energy costs.

By  Storyboard18| Oct 7, 2025 2:48 PM

Zoho’s Sridhar Vembu flags AI’s growing energy burden, calls for efficient computing modelsThe Zoho co-founder, who has been in the spotlight recently for his indigenous messaging app Arattai (Image Source: Moneycontrol)

Zoho Corp’s founder and Chief Scientist Sridhar Vembu has raised concerns about the massive energy demands of artificial intelligence (AI) data centres, warning that India must adopt “vastly more energy-efficient options” to sustain the technology’s growth.

In a post on X (formerly Twitter), Vembu pointed to a sharp 60% spike in electricity bills since 2023 in Athens, Georgia (US), attributing the rise to the growing number of AI data centres. He said India cannot afford a similar surge, both economically and socially.

“Electricity bill .. up 60% since 2023” in Athens, Georgia (US) due to new AI data center demand for electricity.

One of the under-appreciated facts about the current state-of-the art AI is how extraordinarily energy inefficient it is.

This is a huge issue for India. Even if… https://t.co/GmqOPoarxZ

— Sridhar Vembu (@svembu) October 6, 2025

“Electricity bill up 60% since 2023 in Athens, Georgia (US) due to new AI data center demand for electricity,” Vembu wrote. “One of the under-appreciated facts about the current state-of-the-art AI is how extraordinarily energy inefficient it is.”

Vembu emphasised that even if India could afford high-end GPUs (graphic processing units), the real bottleneck lies in power consumption. “We cannot afford the electricity bill. We cannot afford to hurt households and factories,” he cautioned.

The Zoho co-founder, who has been in the spotlight recently for his indigenous messaging app Arattai, added that India must “fundamentally rethink the computational aspect of AI” to make the technology truly scalable and sustainable.

His remarks come amid global debates on the environmental and infrastructural impact of AI, as companies like Google, OpenAI, and Microsoft ramp up data centre capacity to support next-generation AI models.

First Published on Oct 7, 2025 2:48 PM

Explained: Standing Committee’s draft report on India’s fight against Fake News

Parliamentary Panel stressed the importance of stronger self-regulation by news organisations and digital publishers through the establishment of internal fact-checking mechanisms and ombudsmen.

logoimageabout us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18’s IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows – Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

Partner with Us:

For sales and collaboration queries, reach out to

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com