The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball games, highlights and original programming, starting Wednesday.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, delivering nonstop access to live games, original programming and exclusive behind-the-scenes content,” Sara Zuckert, NBA App head and the league’s senior vice president, said in a statement. “The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
Programming on the services will include:
“The Association,” a new weeknight primetime basketball-cast featuring Mj Acosta-Ruiz, David Fizdale,…