Renowned entrepreneur, mentor, and business leader Mrs. Ebele Obi is set to launch her inspiring new book, Just Go Further: Become the Total Entrepreneur, on Monday, October 27, 2025, at the AF, Adenuga Place, Ikoyi, Lagos.
Just Go Further is more than a business guide, it is a call to action for dreamers, innovators, and builders who refuse to stop at the starting line. The book empowers readers to embrace courage, creativity, and consistency as they build resilient and sustainable businesses in an ever-changing world.
According to Mrs. Obi, “Entrepreneurship is about mindset, courage, and consistency. This book encourages people not just to start, but to go further, to become total entrepreneurs who can thrive anywhere.”
Through her personal journey and decades of experience, Mrs. Obi weaves together practical lessons, real-life insights, and timeless principles of success. She also shines a spotlight on the power of apprenticeship and mentorship, reminding readers that true growth often begins with learning from others.
“Apprenticeship gives aspiring entrepreneurs a solid foundation. It is through guided experience and mentorship that we gain the confidence, wisdom, and grit to go further,” she explains.
The launch event promises to be a gathering of visionaries, thought leaders, young entrepreneurs, and changemakers eager to connect, learn, and be inspired. Guests can look forward to thought-provoking conversations, engaging readings, and meaningful networking opportunities.
With Just Go Further, Mrs. Obi invites everyone, from aspiring entrepreneurs to seasoned professionals, to rise above challenges, think boldly, and pursue purpose with passion.
Just Go Further, your journey to becoming the total entrepreneur begins here.
Mrs. Obi is an entrepreneur and business mentor with over two decades of experience leading successful ventures across various sectors in Nigeria and West Africa. Known for her passion for mentorship and commitment to sustainable economic growth, she dedicates her time to empowering the next generation of business leaders through practical wisdom and foundational training. ‘Just Go Further’ is her debut book, cementing her reputation as a leading voice in entrepreneurial development.