For most people, the festive period winds down once the presents are unwrapped. But for marketers, Boxing Day marks the start of a new window of opportunity. In episode seven of Unwrap success: Your festive playbook, Spark Foundry’s Kate Osborne talks about how brands can make the most of this so-called ‘Q5’ period.
“A lot of consumers are spending less; staying indoors a little bit more, but that does still leave an awful lot of opportunity for certain brands,” Osborne says. “We are seeing people searching for things like health and wellness, people kind of setting goals for the new year. Pinterest is perfectly poised to help brands tap into those moments.”
Discover how brands can show up in ‘Q5’ in the full episode:
It’s time to ring in results, so start now. See Pinterest’s guide to plan your approach.