Home » SPORTS TOURISM » Cross River State Boosts Tourism with Focus on Golf Tourism, Cultural Preservation and Sustainable Growth, Driving Economic Development in Nigeria

Published on
October 27, 2025

Cross River State, Nigeria, tourism industry is set to experience great expansion after Governor Bassey Otu announced increased upscaling of golf and sports tourism in the state. The renewed government interest in the development of Calabar, the state capital, as a leading tourism destination focuses on the sport of golf and the newly hosted Golf and Business Tournament in the city. With a blend of luxury hotels, scenic beauty, and developing infrastructure, Cross River State is aiming to become a prime sports tourism destination on the African continent.

Golf as a Catalyst for Sustainable Tourism and Economic Growth in Nigeria

Governor Otu highlighted the strategic importance of promoting golf tourism in Nigeria as part of the state’s broader goal to diversify its tourism sector and contribute to its economic development. The Golf and Business Tournament hosted in Calabar is part of a larger initiative to attract high-value tourists and investors while offering a luxury experience for domestic and international visitors. The development of golf tourism in Cross River is expected to drive tourism revenues by creating jobs and stimulating local businesses, particularly in the hospitality, food services, and transportation sectors.

With the annual Golf and Business Tournament becoming a focal point for the region, Cross River is positioning itself to attract golf enthusiasts and business tourists from Africa and beyond. The festival, which includes an array of sports activities, business networking events, and cultural experiences, offers an ideal opportunity for both tourists and local residents to engage in the growing trend of sports tourism.

Creating Jobs and Supporting Local Communities

As the tourism industry grows in Cross River State, local communities are expected to benefit significantly. The expansion of golf tourism creates not only a boost to the local economy but also generates substantial employment opportunities for locals. Jobs in sectors such as hotel management, event coordination, transportation services, and tourism support will see an increase as the state’s tourism infrastructure develops.

The promotion of golf tourism in Cross River State also aligns with Nigeria’s Vision 2040 for sustainable tourism development. The initiative will support the broader economic development of the region, contributing to job creation, business expansion, and infrastructure growth—all crucial elements for building a more resilient economy in Nigeria. Additionally, the golf tourism initiative encourages local participation, ensuring that the economic benefits of tourism are equitably shared among the population.

Integrating Culture and Sport to Enhance Visitor Experience

Beyond golf, Cross River State is promoting cultural tourism to provide a well-rounded experience for tourists. Governor Otu noted that sports tourism should also be linked with cultural immersion, adventure activities, and exploration of local heritage. Calabar, which is known for its annual Calabar Carnival, traditional festivals, and historic landmarks, is expanding its offerings to combine luxury sports with cultural exploration.

The tourism strategy includes offering visitors the chance to engage in local art exhibitions, cultural festivals, and culinary tours that showcase the rich cultural heritage of Cross River State. This multifaceted approach to tourism development will help attract tourists looking for authentic experiences, blending the excitement of golf tournaments with the cultural charm of Cross River’s natural and urban attractions.

Enhancing Infrastructure and Connectivity

For Cross River State to reach its full potential as a tourism destination, tourism infrastructure and connectivity need to be enhanced. The government is committed to improving transport links, airport facilities, and hotel infrastructure, making it easier for tourists to visit Cross River and explore its tourism offerings. The development of golf courses, along with the creation of luxury resorts, eco-lodges, and recreational facilities, will ensure that Calabar becomes a year-round destination for both leisure travelers and business professionals.

To further expand its tourism market, the government is also working with international airlines to improve direct flight routes from major cities in Africa, Europe, and the Middle East. These efforts will increase the number of international visitors to Nigeria, contributing to the country’s economic growth through tourism and business travel.

Sustainable Golf Tourism and Environmental Impact

The emphasis on sustainable golf tourism in Cross River State is in line with global tourism trends that prioritize eco-friendly practices and environmental conservation. Golf courses in Cross River will integrate green technologies, water conservation methods, and environmentally sustainable practices to ensure the preservation of the region’s natural beauty.

Sustainability is a key part of the strategy to make Cross River State a long-term tourism destination. By focusing on eco-friendly tourism development, the state ensures that the growth of the tourism sector does not compromise its natural resources and local heritage. The promotion of sustainable golf tourism encourages tourists to visit Cross River with the understanding that they are engaging in responsible travel that supports both economic growth and environmental stewardship.

Future Growth and International Recognition

As Cross River State continues to invest in its tourism infrastructure, it is positioning itself to become a globally recognized destination for luxury golf tourism. The annual Golf and Business Tournament, alongside the development of state-of-the-art golf facilities and cultural attractions, is helping to boost Cross River’s tourism appeal.

In the coming years, the state plans to host international golf tournaments, attract business travelers for conferences, and expand local cultural tourism through innovative events and international partnerships. These efforts will enhance Nigeria’s tourism portfolio and establish Cross River as a key tourism hub in West Africa, fostering both tourism growth and regional economic development.

A Prosperous Future for Cross River’s Tourism Industry

Cross River State, under Governor Bassey Otu’s vision to become a prime sports tourism destination in Africa, is finally becoming a reality due to strategic investments in golf tourism, cultural heritage conservation, and eco-friendly tourism practices. The increasing interest in the development of tourism, coupled with development in tourism facilities and connectivity within regions, guarantees that the state will continue to be a desired destination for global visitors and business investors. Through combining sports with culture and sustainable growth, Cross River State can look forward to long-term prosperity in the tourism industry, which will contribute to Nigeria’s overall economic progress.