In August 2024, luxury wellness resort chain Aman announced that Novak Djokovic, the celebrated tennis icon who holds a record number of Grand Slam titles in men’s tennis history, would be taking on the role of Global Wellness Advisor for the brand.
Through this partnership, guests staying at Aman resorts across the globe are now able to explore wellness programmes inspired by the insights of the renowned athlete. Beyond his impressive track record on the court, Novak Djokovic’s influence extends far beyond sport, resonating with the global community thanks to his exceptional commitment to both physical conditioning and mental fortitude.
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Previously, Aman had also collaborated with Maria Sharapova, the famed former Russian tennis champion, inviting her to serve as a Global Wellness Ambassador, an initiative that was warmly received by the brand’s well-travelled, sport-savvy clientele. This underscores the brand’s evolving strategy of aligning with high-profile tennis figures as part of its broader communications approach.