October 29 – U.S. Soccer’s latest financial report for 2025 paints a rosy picture of record revenues, new sponsors lining up, and a World Cup on the horizon.
The federation pulled in $263.7 million this past year, an astonishing 37% jump from $192.192 million in 2024. It is the federations highest revenue year since 2017 when it posted $290,119 million in income
Sponsorships alone rose 19% to $121.057 million in 2025, up from $101.915 million in 2024, with big names, Bank of America, The Home Depot, and Jim Beam wanting to be associated with the national programmes.
A minor cause for concern while counting the money is that the federation’s profits actually fell slightly this year (from $9.1 million to $8.3 million), suggesting much of that revenue is already being reinvested.
Some of it’s going into infrastructure, with the new US Soccer Arthur M. Blank National Training Center in Fayetteville, Georgia, (total cost $250 million) accounting for $12.78 million.
The biggest cost for the federation was $107.152 million spent on national team support, followed by $37.693 million in sponsorship, licensing and fan engagement costs.
A further $19.543 million was spent on events and $23.125 million on legal fees. Staff costs and administration came in at $31.773 million.
Ultimately, though, the health of the game won’t be measured by balance sheets or sponsor logos. It’ll be measured by how many kids and adults are drawn to the game pre-and post-World Cup 2026.
Eye-watering ticket prices for the tournament are a concern, leaving the working-class fan, where 99% of top players come from, feeling priced out of the very game their passion is helping build.
As US Soccer eyes the World Cup, the real challenge isn’t earning more. It’s making sure that money filters down, and that the “beautiful game” remains accessible, not exclusive.
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