Home » India Travel News » Taiwan Boosts Golf Tourism Campaign in India, Targeting Luxury Travelers and Corporate Market
Saturday, July 26, 2025
As tourism reopens after the pandemic, Taiwan is seeing a lot of opportunities to expand its footprint in the Indian market. Having seen success last year, the Taiwan Tourism Administration (TTA) is doubling its efforts to promote the diverse products, especially aimed at the high-net-worth individuals (HNI) and the corporate travelers from India. At the heart of this endeavour is Taiwan’s growing golf tourism that is evolving as a major draw for visitors from India.
This is a country that has not just incredible culture, rich history, and amazing cities; it also has spectacular golfing facilities. The TTA has been actively working to increase its marketing presence and is looking to attract India’s elite travellers, who it looks at offering a unique combination of golf experiences along with luxury properties, wellness offerings, and high-end shopping.
Taiwan’s Golf Tourism: A Hidden Gem for Indian Travelers
Taiwan has more than 70 internationally ranked golf courses, with superb scenery of mountains, lakes, and the sea. These golf resorts, along with luxury resorts and hot spring, offer travelers a unique combination of sporting fun and ultimate relaxation.
Growing Interest in Golf Tourism in India: There is definitely a growing interest in Golf Tourism in India as we continue to witness a surge in the demand for high-end golf packages. The TTA is leveraging this to showcase Taiwan as a golf destination for High Net Worth Individuals (HNI), corporate groups, and passionate golfers from India. The nation’s capacity to deliver a complete luxury experience, involving world-class golf courses in combination with exceptional natural beauty, is expected to draw Indian golfers in search of one-of-a-kind, high-quality holiday experiences.
Strategic Marketing and Targeted Outreach
The TTA, for its part, has stepped-up its promotional activities in India by on targeting potential tourists in the East India region. While previous campaigns have concentrated on cities like Delhi, Mumbai, Chennai and Bangalore, Taiwan is exploring new territories like Kolkata, Bhubaneswar and Patna with road shows, local travel agencies and through partnerships.
Promotion of these efforts are essential as Taiwan wants to increase its tourism footprint in India and through TTA’s roadshows it wants to promote it’s Golf tourism product. The plan is not only to lure golf aficionados but, to reach out to corporate India, the focus will be to run specific campaigns for business travel incentives. Whether by providing exclusive playing access or luxury resort accommodations, Taiwan has the support structure and attention to details to stage incentives golf trips that are a cut above.
Tailored Golf Packages for Indian HNI and Corporate Travelers
Emphasizing luxury golf tourism among its ads, an exclusive package will be arranged especially for India’s high-end tour market by Taiwan. These personalized golf holidays are designed to deliver much more than just access to world-class golf courses, combining stays at luxury hotels, spa treatments, fine dining and cultural immersion.
For instance, Taiwan’s high-end golf resorts, including Sun Moon Lake Golf Resort and Taiwan Golf & Country Club, can seduce golfers with the prospect of playing on one of Asia’s most picturesque backdrops and pampering your body with wellness treats. Moreover, the richness of Taiwanese culture such as local diet and shopping is also an embedded value to the traveling. This exclusivity caters to the tastes of the High net-worth individuals (HNI) and corporates from India converging in Taiwan for business and leisure.
Golfing Opportunities and Scenic Resorts
Taiwan boasts several exceptional golf courses that have earned recognition on the international stage. These courses cater not just to professional golfers but also to amateurs and tourists seeking a more relaxed and luxurious golfing experience. Some of the standout golf courses include:
Taiwan Golf & Country Club (TCC) – This prestigious golf club is known for its beautiful layout and world-class facilities. TCC offers an exclusive and serene golfing experience and is located near Taipei, making it easily accessible for international visitors.Sun Moon Lake Golf Resort – Situated in central Taiwan, this golf course is known for its breathtaking views of the lake, offering golfers a tranquil and immersive experience. The resort is also home to premium accommodations and wellness services, ideal for a holistic luxury experience.Cheng Ching Lake Golf Club – Located in the southern part of Taiwan, this golf club is well-regarded for its lush landscape and quiet atmosphere, making it a favorite spot for tourists looking for a relaxing golf retreat.
These courses, paired with Taiwan’s wellness facilities, offer the perfect balance of sport and leisure, catering to golfers who seek more than just a game, but an entire experience that includes rest, rejuvenation, and cultural exploration.
The Growth of Golf Tourism in Taiwan
Golf tourism has become an increasingly popular sector within the global travel industry. According to reports, the global golf tourism market is expected to grow by approximately 10% annually, reaching over $22 billion by 2027. Taiwan, with its exceptional golf offerings and luxury tourism infrastructure, is well-positioned to capitalize on this trend.
The demand for luxury golfing experiences in Taiwan is expected to rise, especially as the country continues to enhance its tourism offerings. Through targeted campaigns, the TTA is actively engaging Indian golfers and corporate travelers who are looking for a sophisticated yet adventurous vacation. As a result, Taiwan is on track to position itself as one of Asia’s premier golf tourism destinations.
Collaboration with India’s Travel Stakeholders
To further strengthen its presence in the Indian market, Taiwan is forging partnerships with India’s golfing industry and online travel agencies (OTAs). These collaborations will help create specialized travel packages that cater specifically to the needs of golfers, including private golf lessons, exclusive resort stays, and access to Taiwan’s renowned cultural and culinary experiences.
Moreover, Taiwan’s strategy to target the incentive travel market is proving effective, with many corporate clients already interested in organizing exclusive golf tours and corporate retreats in Taiwan. The island’s unique offerings of world-class golf courses combined with luxury services are helping to establish Taiwan as a sought-after destination for corporate incentive programs.
Expanding Taiwan’s Appeal to Indian Tourists
The TTA’s increased presence in East India as well as in the country’s key tourism markets is sowing the early seeds of dividends. In light of this growth in destination recognition, Taiwan is emerging as the hot-spot destination for luxury, upper-tiered golfers and corporate executives attending business incentives.
With Taiwan as the destination is coming up with its golf tourism offerings, the country will soon have a bigger market share of the Indian market for tourists seeking special experiences. Through these strategic marketing programs, it is anticipated that Taiwan will soon be one of the leading golf tourism centres in Asia.
Conclusion: Taiwan’s Bright Future in Golf Tourism
Taiwan extending its golf tourism promotion activities in India, with a special preference for HNIs and corporate travellers, is an indicator of good times for the tourism sector of the island state. With the combination of its world-class golf courses, high-end resort facilities, wellness experiences, and rich culture, Taiwan is now in a stronger position to captivate the high-end market. With these in place in tailor-made travel packages, Taiwan is positioned to be one of the premium destinations for golf tourism in the Asian continent, providing an unparalleled, opulent experience for the Indian travellers.
