The contest, launched in 2017 as part of iA’s 125th anniversary, has evolved into a cornerstone of its environmental, social, and governance (ESG) strategy. Each edition aligns with one of the insurer’s four community pillars — health, education, social support, and the environment. This year’s focus on food insecurity demonstrates how insurers can engage in preventative social investment, complementing their traditional risk-transfer role, the company said.