LAS VEGAS (KSNV) — Fans of the Formula 1 Heineken Las Vegas Grand Prix 2025 took their racing style to the next level as the F1 HUB Presented by American Express officially opened on Saturday at The Venetian Resort Las Vegas.
The retail destination showcased exclusive collaborations with Hello Kitty, Disney, LEGO Group, BAPE, Malbon Golf, and the Vegas Golden Knights, offering collectible apparel and accessories that extended the excitement of race week beyond the Las Vegas Strip Circuit.
The F1 HUB featured several interactive attractions for visitors, including the F1 X Pit Wall Experience and photo opportunities inspired by Disney and F1 Academy x Hello Kitty. Hello Kitty made special appearances throughout the day to greet fans.
A dedicated space was also available for American Express Card Members, who were given access to exclusive merchandise and Las Vegas Grand Prix–themed games.
The new 2025 merchandise collection will remain available for purchase at the F1 HUB through Dec. 6.
Austin Brown, Vice President of Marketing for Las Vegas Grand Prix, Inc., and Jill Koch, Senior Vice President of Brand and Marketing for Sanrio, Inc., were among those in attendance for the event’s opening celebration.