AMC will be adding a new series to its lineup, this time focusing on the world of stock car racing. 

It was reported by Deadline that a drama series focusing on the “high-octane world” of NASCAR had been created by notable screenwriter John Fusco. Titled ‘Thunder Road,’ the show will be featured on AMC, giving fans another NASCAR-themed offering to watch, next to Netflix’s ‘Full Speed.’

The news comes just days after Kyle Larson won his second NASCAR Cup Series championship at Phoenix, taking advantage of Denny Hamlin’s botched pit stop to win the title in overtime. 

“’Thunder Road’ is about the Whitlock racing dynasty, a family bound by legacy, love, and the weight of their name,” Fusco said of the series, according to Deadline. Fusco gave more insight into what fans can expect with the new series, comparing to other popular shows in recent years. 

“Set against the high-stakes world of NASCAR and the mythic outlaw roots of a sport born on the whiskey-running backroads of the south, you might call it ‘Succession’ with stock cars. I’m thrilled to have the opportunity to bring this dramatic, action-packed, uniquely American story to life with AMC and NASCAR.”

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Fusco was the screenwriter behind ‘Young Guns’ and ‘The Highwaymen,’ and he is the creator of ‘Marco Polo,’ a series on Netflix. ‘Thunder Road’ is being produced in association with NASCAR, and while there have been shows and movies focused on the sport, such as ‘Days of Thunder’ and the aforementioned ‘Full Speed,’ the marks the first long-form series.

The show is set to focus on the Whitlock family and their legacy in the sport, touching on dynamics, “fierce rivalries and the untold stories behind one of America’s most iconic sports,” Deadline continued. 

That said, it remains to be seen how many fans will tune into the next NASCAR offering, as the brand, as a whole, has experienced dwindling viewership numbers despite a massive $7.7 billion TV rights deal ahead of the 2025 Cup Series season. The deal is set to run from 2025 to 2031, with FOX, NBC, Amazon Prime, and TNT covering the races each year.

Perhaps the best indicator of the sport’s waning popularity is Larson’s win over Hamlin in the championship race. Despite not leading a single lap, Larson took advantage of Hamlin’s pit stop miscue, throwing a wrench in the latter’s title quest even though he led for 208 laps. 

This year, 2.476 million fans tuned in to watch Larson win his second championship. That number is down from 2.77 million fans who watched Joey Logano win his third championship, representing a 14 percent drop year-over-year. 

Just three years ago, the Cup Series finale in the NBC era peaked, with more than 3.2 million fans tuning in to watch Logano win his second championship.