Helios Investment Partners, an Africa-focused private equity firm, said it is planning to boost investment in sports and entertainment to capitalize on surging demand from the continent’s youth using mobile phones to watch games and concerts.
Africa, where 40% of the population is under 15, is ripe for investment, according to Tope Lawani, the founder and managing partner of Helios. The PE firm established the Helios Sports & Entertainment Group in 2021, which invested in the National Basketball Association Inc. Africa.