As 2025 draws to a close, looking back at Canada’s trending searches offers a unique window into our collective interest. It was a year defined by a comforting sense of nostalgia, a curiosity for the new, and an enduring love for our national pastimes. From the ballpark to the big screen, here’s a look at what captured our attention.
The moments that made headlines
News and events reflect the timely moments that unite us, from the thrill of a sports season to important public conversations. This year, our national pride was on full display, with the Blue Jays dominating Search trends. Our searches for players like Bo Bichette, George Springer, and Vladimir Guerrero Jr. showed just how closely we followed every moment of the World Series. We also used Search to stay informed about major discussions shaping politics, the economy and world news like the Canadian elections, tariffs and the LA fires.
The trends that defined the year
Pop culture represents the moments that transcended our screens to become shared conversations and experiences. In 2025, this category was defined by a collective desire to decode the new. Searches for Labubu spiked as Canadians searched to understand the viral toy taking over their feeds, while the cryptic Gen Alpha slang term ‘6-7‘ had us turning to Search just to keep up with the evolving lexicon. Our engagement was truly global, where entertainment like ‘Kpop Demon Hunters‘ and ‘Love Island USA‘ didn’t just garner views but drove online discourse and Google searches.