When Michael Jordan first announced his leap into NASCAR ownership with 23XI Racing in 2020, most of the industry shrugged. The belief was simple: no celebrity money, no matter how deep, could disrupt a series long dominated by Hendrick Motorsports, Joe Gibbs Racing, and Team Penske.
Yet today, it isn’t those powerhouse teams challenging the structure of NASCAR’s business model; it’s Jordan’s young team, and they’re doing it in a courtroom rather than on a racetrack.
As the high-stakes antitrust battle unfolds, one theme has become unmistakable: where veteran owners complied, 23XI and Front Row Motorsports pushed back. And now, at the heart of their legal strategy sits a weapon far more potent than sponsorship dollars or manufacturer backing: data, economic modeling, and one costly expert witness poised to dismantle the sanctioning body’s defense piece by piece.
Inside Michael Jordan’s Battle With NASCAR – Where a High-Priced Expert May Tip the Scales
When the sanctioning body brought in its heavy hitters, submitting a declaration from ten team owners to bolster its case against the rebel teams, 23XI and FRM decided to respond in kind. While lead attorney Jeffrey Kessler kept NASCAR on the defensive with sharp, incisive arguments, Day 6 of the ten-day trial saw MJ’s true ace revealed in the courtroom.
Leading the charge for 23XI and FRM is Edward Snyder, a seasoned antitrust expert and former DOJ economist whose resume includes over 30 major cases, among them the high-profile “Deflategate” showdown against the New England Patriots.
Snyder testified that the reason for that financial disparity was threefold: NASCAR maintains monopoly control over the sport, teams have no viable alternative series in which to compete, and long-term exclusive racetrack agreements effectively prevent any potential rival league from forming.
The stock car racing giant, according to Snyder, controls the infrastructure (the tracks, teams, cars, and marketplace) in a way that leaves teams with virtually no negotiating leverage.
Using the charter holdings as his baseline, Snyder calculated that 23XI Racing is owed $215.8 million and Front Row Motorsports is owed $148.9 million. His broader analysis suggested that, across all 36 chartered teams, NASCAR shortchanged competitors by a staggering $1.06 billion over the four years from 2021 to 2024.
With the expert economist taking the stand, FOX Sports’ Bob Pockrass revealed just how costly 23XI/FRM’s courtroom weapon really is. Sharing the details on social media, Pockrass noted:
“In case you were wondering, the hourly rate for 23XI/FRM expert economist Edward Snyder is $1,650 an hour (he would have help in preparing the reports). His initial expert report in this case was 150 pages (not including citations and exhibits).”
Even under intense scrutiny, including pointed questioning from NASCAR external counsel Lawrence Buterman, Snyder stood firm on his calculations and interpretation of the revenue model. His testimony dominated nearly the entire sixth day (Monday) of the trial, and the finish line remains out of sight.
The slow pace frustrated Judge Kenneth Bell, who openly criticized repetitive questioning, late-night filings, and the drawn-out proceedings.
But for Jordan and 23XI, this isn’t a drawback; it’s part of the strategy. With Snyder on the stand, the team has turned courtroom economics into a powerful tool, utilizing precision, data, and expertise to challenge NASCAR’s decades-old control of the sport.