As the antitrust showdown between NASCAR and 23XI Racing barrels into Week 2, it was NASCAR Chairman Jim France who delivered perhaps the most sobering message yet, one that lands squarely on the ambitions of Michael Jordan and his rising Cup Series operation.
While the plaintiffs spent the week pressing NASCAR’s top executives on the league’s business model, France defied expectations on the stand, offering the most straightforward explanation yet for why he refuses to grant teams the permanent charters they’ve fought so hard to secure.
NASCAR Chairman’s Refusal To Promise “Forever” Deals Hits Michael Jordan’s Team Hard
Today’s testimony was the one fans had circled in red. Commissioner Steve Phelps, Richard Childress, and Mr. France all rolled into the witness box, turning the courtroom into something that felt more like championship weekend than a legal proceeding. With the plaintiffs resting their case after this trio, it had all the energy of a season finale before NASCAR fires up its own defense.
For fans following every twist and turn, today was easily the most compelling day yet. Bringing out Phelps, Childress, and France back-to-back was the legal equivalent of sending your strongest lineup to the grid.
Childress didn’t exactly break new ground in his testimony, but that doesn’t mean his time on the stand was uneventful. In fact, he got thrown a real curveball when the sanctioning body’s legal team pressed him about a potential deal to sell a slice of RCR to an outside investment group.
This arrangement never materialized and was supposed to stay under wraps thanks to an NDA. The question blindsided him, adding a jolt of unexpected drama to an already loaded day.
But the real standout was NASCAR’s chairman, Jim France. For the 81-year-old, his refusal to grant permanent charters comes down to a simple family doctrine passed down from his father, Bill France Sr.: “Always do what you say you’re going to do.”
Outside the courtroom, the takeaway from France’s testimony was unmistakable. He made it clear that this guiding principle is the backbone of his stance, especially in a media landscape that he says is changing too quickly to make lifelong commitments. As France put it (via Jenna Fryer), “I don’t feel comfortable making a promise I can’t keep forever.”
He underscored that point once more when pressed directly on the issue: “I don’t have a sightline to the future and I don’t want to make a promise forever that I can’t keep.”
NASCAR may have grown into the premier motorsports powerhouse in the United States, but its roots, planted in 1948 by Bill France Sr., still shape every decision made inside the walls of the France family empire. Mr. France made that abundantly clear on the stand.
He explained that his entire outlook was forged by two simple rules his parents lived by. From his mother, who helped build NASCAR from the ground up, came the mandate to always pay your debts. And from his father, the sport’s founding force, came the motto that has become Jim’s north star.
Those two pieces of family wisdom, carried for more than seven decades, are now the very reason France refuses to lock NASCAR into permanent charters.
To him, making a promise that stretches into forever is a commitment he simply won’t make, and that unshakable philosophy is what brought one of the biggest battles in NASCAR history into a federal courtroom.