The NASCAR TV picture is about to shift again, as coverage moves from TNT over to the NBC family of networks for the final stretch of the season. But the TNT ratings for the final race of the season are now in.
And they’re big. According to Jeff Gluck of The Athletic, the Brickyard 400 averaged 2.5 million viewers this year on TNT and TruTV (combined total).
That was the most for any NASCAR race since the Coke 600 back in May. However, the news isn’t all positive. The figure is also down considerably from the 3.6 million last year’s Indianapolis race drew on NBC.
In total, the TNT ratings for the five NASCAR events it held averaged out to 2.1 million viewers. It’ll be interesting to see how those figures shape discussions in the sport with TV partners going forward.
The general reaction to the races on TNT appeared to be more positive than many anticipated. The reasoning? The TNT ratings were going to be under heavy scrutiny after an almost universally praised run of races hosted by Amazon Prime Video.
Amazon Prime Video draws rave reviews
The TNT ratings will be heavily scrutinized, particularly the year-over-year drops. Though comps can sometimes be fluky depending on the news cycle — last year was a major election cycle with an assassination attempt that cut into programming, to name one example — the downward year-over-year trends are concerning.
But Amazon Prime Video seemed mostly immune from those kind of drops. And the coverage was pretty universally praised.
“I don’t think there’s a negative thing to be said about Amazon and their coverage, honestly,” The Athletic’s Jordan Bianchi said on The Teardown podcast. “I’ve talked to a lot of people and it just seems like across the industry, whether it’s drivers or exec team people or whomever, like everybody’s just glowing, offering rave reviews about the job that Amazon Prime did through their five races.”
Did the TNT ratings hold their own? That will be up to the sport and network execs crunching the figures to decide.
But Amazon Prime Video clearly provided some blueprints about how to handle things, particularly when it came to post-race coverage. That was hailed by all as a major win for the streaming giant.
Per Gluck, Prime Video reported that it retained 43% of its race audience for the post-race show at Pocono. That’s huge.
“For those of us who may have a gripe or two about TV coverage and time in NASCAR, this is something you can point to and be like, ‘See, this is what we’re talking about. This is what we’re trying to tell you,’” Gluck said. “I think if Prime had the entire season, NASCAR as a sport would be viewed like far more favorably than it is right now.”