Dustin Poirier has cemented his place as one of MMA’s most thrilling fighters, with a career that blends skill, grit and unforgettable moments inside the octagon. His rise from humble beginnings is a story of perseverance and passion.
From fight purses to sponsorship deals, his earnings have steadily climbed, making him one of the sport’s wealthier athletes. Yet, his net worth reveals more than just money—it reflects a brand built on resilience.
As the fight game evolves, so does the business side of the mixed martial arts and UFC. His income streams now include ventures outside fighting, hinting at a savvy approach to wealth beyond just match winnings.
What is Dustin Poirier’s net worth?
Dustin Poirier, one of the most respected and battle-tested fighters, has built a fortune through grit, skill, and smart business moves. As of 2025, his net worth is estimated to be around $6 million, according to Sportskeeda.
Dustin Poirier is introduced during the UFC 302 Ceremonial Weigh-in at Prudential Center on May 31, 2024. (Source: Luke Hales/Getty Images)
His wealth stems primarily from his UFC career, where he’s fought in over 30 professional bouts, including high-profile matchups against Conor McGregor, Max Holloway and Justin Gaethje. But his financial success isn’t limited to the octagon—he’s also made strategic moves outside of it.
How much does Dustin Poirier earn per fight?
Dustin Poirier’s fight purses have grown significantly over the years. Early in his UFC career, he earned modest sums—just $8,000 for his debut at UFC 125. In recent years, his earnings per fight have ranged from $500,000 to over $1 million, depending on the opponent and event.
His trilogy bout with Conor McGregor at UFC 264 proved especially lucrative, netting him millions, when pay-per-view (PPV) shares were included. At UFC 281, for example, he earned $1.6 million against Michael Chandler, which broke down as follows:
$1,000,000 base salary$600,000 PPV payout$50,000 performance bonus$21,000 in sponsorshipsDustin Poirier’s highest-earning fights
Dustin Poirier’s climb to financial prominence has been punctuated by some truly staggering paydays—none more so than his trilogy bouts with Conor McGregor. UFC 264 marked the peak, with him reportedly walking away with more than $6 million.
That figure included a $1.5 million base salary and an estimated $3.6 million from pay-per-view revenue, along with additional performance and sponsorship bonuses that elevated the total. It was a fight that not only cemented his place in the sport’s hierarchy, but also validated his role as a pay-per-view draw.
Dustin Poirier’s endorsements
Away from the roar of the crowd and the violence of the cage, Dustin Poirier has built a compelling brand with the help of several strategic endorsements. These partnerships reflect both his fighting identity and his values.
Among the most consistent collaborators has been Reebok, once the UFC’s official outfitter, which featured him prominently during its tenure. Though the move to a new apparel deal, their association marked a long chapter in his career.
Dustin Poirier sets to punch against Justin Gaethje during their Lightweight fight at UFC 291 at the Delta Center July 29, 2023. (Source: Chris Gardner/Getty Images)
A standout endorsement that speaks to his philanthropic side is his deal with Robert Graham, a fashion label known for vibrant designs and social engagement. Together, they support Poirier’s charitable venture, The Good Fight Foundation, blending high-end fashion with humanitarian impact.
He has also tapped into the world of fitness and wellness through his collaboration with Celsius Energy Drink. The brand, popular among athletes and influencers, positions him as a figure of discipline and recovery.
Another partnership has been with Timex, the iconic watch brand that introduced a UFC-themed collection. His role in promoting these timepieces adds a polished layer to his public persona.
Dustin Poirier’s investments
Outside the cage, Dustin Poirier has proven to be a savvy entrepreneur. His most notable venture is Poirier’s Louisiana Style Hot Sauce, launched in partnership with Heartbeat Hot Sauce. Inspired by his Cajun roots, the product has become a fan favorite in the MMA community.
He also co-founded REAP CBD, a wellness brand focused on recovery and performance. In 2022, he expanded his portfolio with Rare Stash, a bourbon whiskey line that reflects his passion for collecting rare spirits.