There is no way this is real, right?
Former Ultimate Fighting Championship (UFC) Bantamweight champion Sean O’Malley has unveiled a brand-new forehead tattoo that reads “Doing Well” in big, bold block letters. And according to “Suga” himself, that forehead real estate came with an eight-figure sponsorship deal.
“When the sponsorship is worth 8 figures @wearedoingwell,” O’Malley wrote in the caption.
At first glance, it looks like something ripped straight out of an A.I. fever dream. Seriously — your brain immediately goes, no shot.
But then O’Malley complicated things by posting a video just one day earlier showing himself in the chair getting a forehead tattoo.
To be fair, the video only shows the early linework, so it could’ve been anything — a symbol, a logo, or even a temporary stunt. Still, the timing lines up just a little too well.
For what it’s worth, I ran the photo through three major A.I. platforms — ChatGPT, Gemini, and Grok — and all three suggested the image appears to be real.
If anyone would do it, it’s him.
We’ll likely find out soon enough — either on his podcast or when O’Malley returns to action against Song Yadong at UFC 324 on Jan. 24, 2026, inside T-Mobile Arena.
So the real question is simple:
Would you get a forehead tattoo for eight figures?