Xfinity is clearing the air on its involvement with NASCAR after the company’s second national division change its name from NASCAR Xfinity Series to NASCAR O’Reilly Auto Parts Series. On X/Twitter, Xfinity Racing shared a meme that had a man saying, “Thank you for changing my life,” to the Xfinity Series logo. That led to a fan replying that they hope it’s not a “goodbye” for Xfinity.
“We’re still a Premier Partner of the NASCAR Cup Series, a team sponsor of [23XI Racing] , have the Xfinity 500 for fall [Martinsville Speedway], & the Xfinity Fastest Lap Award, for all three national series,” Xfinity Racing replied. “It’s only a farewell for that part.”
We’re still a Premier Partner of the NASCAR Cup Series, a team sponsor of @23XIRacing, have the Xfinity 500 for fall @MartinsvilleSwy, & the Xfinity Fastest Lap Award for all three national series.
It’s only a farewell for that part.
— Xfinity Racing (@XfinityRacing) December 31, 2025
In February 2025, Comcast renewed its sponsorship with NASCAR, but dropped its sponsorship of the Xfinity Series after the 2025 season. The company wanted to focus more on Xfinity’s “Premier Partner” sponsorship of the Cup Series.
“We’re not just entering year 11 of our partnership. We’re embarking on year one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to enhance the competition on the track in a way that has never been done before, and continue to connect with fans in new and engaging ways,” Matt Lederer, Vice President of Brand Partnership & Engagement at Comcast, said in a statement at the time, per Dustin Long NBC Sports.
Xfinity was the entitlement sponsor of NASCAR’s second series since 2015. The series had had its share of name changes since its inaugural season in 1982, including the Budweiser Late Model Sportsman Series, Busch Grand National Series, Busch Series, and Nationwide Series.
In August of last year, NASCAR announced that the series would be renamed to the O’Reilly Auto Sports Series. The name change made its debut today (Jan. 1), and the multi-year sponsorship includes promotional opportunities and brand integrations with The CW Network.
“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,” NASCAR President Steve O’Donnell said in a statement. “This new partnership allows us to continue to fuel that passion for the next generation of NASCAR’s stars and fans while celebrating the journey we’ve been on together for decades.”