The International Hot Rod Association (IHRA) has purchased Rockingham Speedway.

Known worldwide as The Rock, Rockingham Speedway has played a pivotal role in NASCAR and American racing history for decades and remains deeply tied to the identity and pride of the City of Rockingham and Richmond County.

“IHRA recognizes what Rockingham Speedway means to this community and to motorsports fans around the world,” said Darryl Cuttell, owner of IHRA. “This is a special place with a strong foundation. Our goal is to be good stewards of the facility, respect its history, and work collaboratively to bring quality racing and entertainment back to The Rock.”

According to a series release, IHRA “intends to restore Rockingham Speedway to its former glory while enhancing the venue as a multi-use destination. Planned improvements include facility upgrades, expanded fan amenities, and the addition of entertainment elements such as concerts and festival-style experiences alongside marquee racing events.”

The Easter weekend NASCAR O’Reilly Auto Parts Series event will build on the momentum generated in 2025, when the series’ return to Rockingham delivered strong attendance, national television exposure, and renewed excitement around the historic track. The April weekend is expected to feature a full slate of on-track activity, including the NASCAR Truck Series and ARCA Menards Series West, and fan-focused programming throughout the holiday weekend.

“For decades, The Rock has been one of our community’s most recognizable and celebrated tourism icons,” said Meghann Lambeth, Executive Director of the Richmond County Tourism Development Authority. “We’re proud to continue supporting Rockingham Speedway as it draws visitors to Rockin’ Richmond County under the new ownership of the International Hot Rod Association.”

IHRA leadership emphasized that Rockingham Speedway will play a meaningful role in the organization’s broader strategy of revitalizing historic motorsports venues while creating sustainable, fan-focused experiences.

“This isn’t about changing what made Rockingham special,” Cuttell added. “It’s about investing in it, taking care of it, and making sure it continues to be a place where great racing and great memories are made.”

Additional announcements regarding the Easter weekend event, facility enhancements, and future schedules will be released in the coming months.