Hailey Bieber paid homage to one of Gisele Bündchen’s most well-known Victoria’s Secret photoshoots from almost 25 years ago.Fans noticed that the Rhode founder recreated one of the former Angel’s 2001 perfume campaigns for her new Victoria’s Secret Valentine’s Day collaboration.Bieber posed in a parade of lacy, strappy, and sheer lingerie looks for the new collection in photos shared on January 7.

Almost 25 years later, Hailey Bieber is marking her latest Victoria’s Secret collaboration with a nod to the most legendary Angel. While starring in the company’s 2026 Valentine’s Day campaign, the Rhode founder recreated one of Gisele Bündchen’s most iconic photos while wearing nothing but her underwear.

In images from a Very VS Valentine’s photoshoot released on Wednesday, January 7, Bieber stripped down to an assortment of increasingly daring sheer, strappy lingerie styles in shades of Valentine’s Day-approved black, red, pink, and cream. While lounging among flickering candles in a see-through pink lace bra paired with matching G-string thongs, and kneeling on silk bed sheets in a sheer black teddy that was more string than mesh fabric, Bieber showed off creative iterations of the iconic intimates brand’s tried-and-true lingerie favorites. However, one image in particular had fans doing a double take as she threw it back to 2001—quite literally.

Hailey Bieber recreates Gisele Bundchen’s photoshoot for Victoria’s Secret.

Adrienne Raquel

In one photo, Bieber could be seen sitting in the drawer of an antique dresser, pulling her knees up to her chest as she propped her feet up for an impromptu pedicure. Leaning over, the beauty maven could be seen applying a layer of light pink nail polish to her toes, showing a glimpse of her light pink polka-dotted bra covered with black spots and a black lace overlay over her cups. Her matching polka-dotted thong panties trimmed with black lace peeped out over the drawer’s rim.

Hailey Bieber in Victoria’s Secret’s Valentine’s Day campaign.

Adrienne Raquel

Gisele Bundchen walks the runway at The Victoria’s Secret Fashion Show at the 69th Regiment Armory November 9, 2005.

Getty Images

Eagle-eyed Victoria’s Secret fans instantly recognized the reference to an iconic Gisele moment for the brand: Her 2001 shoot for the Think Pink fragrance, which pictured the Brazilian supermodel similarly sitting in the drawer of an ornately-decorated bureau as she painted her toes. Showing off a rose pink bra trimmed with dainty eyelash lace and matching panties, Bündchen was framed against a backdrop of glass perfume bottles and a bouquet of flowers. Like Gisele, Hailey also wore her brown hair pulled back in a ponytail, although her updo was more sleek than Bündchen’s beachy version with face-framing tendrils.