Reebok Basketball continues its resurgence with a major addition to its player roster, announcing today the signing of WNBA breakout star DiJonai Carrington to a multi-year endorsement deal.
The Dallas guard and 2024 WNBA Most Improved Player brings not only her elite on-court skills but a growing fanbase and unmistakable energy to the Reebok brand. Carrington, who was also named to the 2024 WNBA First Team All-Defense, is the latest high-profile athlete to join Reebok’s basketball revival.
“I’m excited to continue the family legacy and join the Reebok Basketball roster,” Carrington said. “Reebok Basketball is officially back, and I can’t wait to bring the energy on court in the new Engine A.”
Carrington’s signing is part of Reebok’s ongoing effort to reestablish its presence in the basketball performance market. She will support the brand’s activations across performance and lifestyle campaigns, helping to promote the recently launched Engine A basketball shoe.
Photo credit: Reebok
A native of San Diego, Carrington boasts an impressive basketball pedigree. She starred at Stanford, helping the Cardinal win two Pac-12 Championships before finishing her collegiate career at Baylor. Her athletic roots run deep — her father, former NFL player Darren Carrington, was himself a Reebok athlete, making this partnership a full-circle moment for the Carrington family.
With over 400,000 Instagram followers and a standout 2024 season that saw her make a dramatic leap in both production and impact, Carrington has quickly become one of the league’s most exciting young stars. Her defensive tenacity, scoring versatility, and off-court charisma make her a perfect fit for Reebok’s reinvigorated brand identity.
Carrington joins a growing roster of athletes and creators helping to relaunch Reebok Basketball into the cultural spotlight.
Follow @ReebokBasketball on Instagram for the latest updates and announcements.