The first real spoiler regarding the Ferrari SF-26 livery that will hit the track in the 2026 Formula 1 season has emerged, seemingly responding to long-standing requests from the Tifosi.

In recent years, merchandising has become increasingly central within the Formula 1 world. Caps, shirts and accessories are no longer simple fan items, but tools through which teams communicate their vision, anticipate changes and strengthen their connection with the public. Every colour choice and graphic detail is analysed closely, especially when it comes to an iconic team like Ferrari, which has always been under the spotlight not only for its on-track results, but also for its stylistic decisions.

The first spoiler of the 2026 livery emerges

Within this context, several images have been circulating insistently in recent hours, showing what could be the new official Ferrari cap for the 2026 season. While there has been no official confirmation yet from the Scuderia based in Maranello, the design has already sparked debate among fans and enthusiasts, suggesting a potential stylistic shift compared to recent seasons, including possible implications for the car’s livery.

The most striking element is the strong presence of white, used as a contrasting colour along the side panels and on the front section of the cap. This choice recalls several historic Ferrari liveries, while at the same time projecting the brand towards a cleaner and more modern image. Alongside the white, a lighter and brighter shade of red stands out compared to what has been seen in recent years.

This fresher and more vivid red tone gives the cap a more dynamic appearance, almost symbolising a new beginning ahead of 2026, a year that will mark the introduction of the new technical regulations in Formula 1.

At the centre, of course, remains the Scuderia Ferrari crest, together with the HP logo that has generated significant discussion due to its colour integration. Unlike previous iterations, however, the sponsor’s branding is expected to feature a lighter shade of blue than the one used since its arrival as Ferrari’s title partner.

Ferrari F1 merchandise

Official confirmation will only arrive on January 23, the day that will truly mark the start of Ferrari’s 2026 campaign, with the car presentation and filming day scheduled at Fiorano. Only then will it be possible to gain a clear picture of how the new Ferrari will look, and of the car on which the hopes of the Tifosi are firmly pinned.

The leak of the 2026 Ferrari merchandise suggests a calculated “back to basics” approach for the SF-26 livery, blending nostalgic elements like the white accents of the 1970s and 1990s with a modern, high-visibility red. By lightening the tones of both the primary red and the HP blue, Maranello seems to be aiming for a high-impact aesthetic that stands out both on 4K broadcasts and in the crowded 2026 paddock. As the January 23rd launch approaches, these stylistic choices signal a Scuderia that is ready to embrace a new identity, matching the technical reset with a visual statement of intent.

Jan 18, 2026Elena Rossi

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