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A general-view of the floor of the 2006 PGA Merchandise Show at the Orange County Convention Center on January 26.
The PGA Show has always been a crystal ball for where golf is heading, and in 2026, nowhere captured that better than the New Product Zone. Equal parts innovation lab and playground, this year’s showcase blended cutting-edge tech with clever lifestyle products, practical travel solutions, and more than a few ideas that made you stop, laugh, and then seriously consider pulling out your wallet.
From AI-powered swing analysis to wine bottle golf bags, here’s a full breakdown of the standout brands and products that turned heads in Orlando.
Tech That Talks Back (and Knows Your Distances)
Pinned Golf continues to blur the line between speaker and rangefinder. Their radio-with-distance concept (Sound Stick Pro) gives golfers yardages without pulling out another device, making it a favorite for players who want efficiency without distraction.
Mileseey takes a similar idea and adds versatility. Their GPS radio features a detachable, magnetized screen that pops off and fits right into your pocket, giving players course layouts and distances wherever they go. It’s a clever evolution that recognizes how golfers actually move around the course.
On the pure tech frontier,Birdilens drew some of the biggest crowds in the zone. Their AI-powered smart glasses deliver real-time swing analysis, instant feedback, radar-based training, and even pin-accurate positioning with “plays-like” putting distances. It’s ambitious, futuristic, and emblematic of golf’s growing comfort with wearable tech.
Performance Gear With a Twist
Epic FX introduced the E20FX, a model that leans into speed, comfort and energy transfer, appealing to players looking for modern performance aesthetics paired with serious engineering. It includes a 10″ multi-media display with a backup camera, wireless cellphone charging pad, 4-wheel disc breaks, EcoXGear marine-grade sound system, and self-canceling turn signals–to name a few details.
Lady Classic brought thoughtful innovation to women’s golf gloves, including a standout design featuring a ring-finger opening, allowing players to keep their rings on comfortably while playing. Other styles include fingertip-less (for longer nails), bold colors/ designs, and copper-infused products to improve health and performance. Lady Classic is a sister company to Copper Tech Plus men’s golf gloves.
TITE Eyewear showcased sunglasses with bendable, adjustable arms, allowing golfers to customize fit for their head shape. Comfort, stability, and no slipping mid-swing. TITE was created to “reveal every contour , every break, [and] every subtle detail of the course.” The lens come in photochromic, blue mirror, and pro golf (an orangey tint). They are on the pricier side at $200+, but are simple, stylish, and effective.
Travel Smarter, Not Harder
Golf travel was a big theme in the New Product Zone this year.
AyrSupport introduced an inflatable sleeve system that slips over clubs inside a travel bag, adding a lightweight but highly effective layer of protection during flights. Buyers simply inflate the shell, insert it into a travel cover, and travel with ease knowing the clubs are well protected, not packed in.
Gocox showcased a clear, hard-shell, 4-wheeled travel case for golf bags. Seeing your clubs fully visible inside the case is equal parts reassuring and futuristic, and it certainly stands out in a sea of black travel covers. The material is 100% Bayer Polycarbonate, adjustable, and weighs 14 lbs.
The Fun Stuff (Yes, Golf Is Allowed to Be Fun)
Putt Buddies leaned fully into personality with ball markers and divot tools featuring South Park, Marvel, and Harry Potter characters. These aren’t subtle, but they’re not supposed to be. They’re conversation starters, gifts, and reminders that not every golf accessory needs to be serious.
Golf By QD delivered one of the most talked-about novelty items: a mini golf bag designed to hold a wine bottle. Is it practical? Not really. Is it fun, giftable, and perfect for golf outings or bachelor parties? Absolutely.
Shot Putt also landed firmly in the “you’ll remember this” category, unveiling a putter with a handle that doubles as a flask. It’s bold and destined to become a cult favorite in the right circles.
BucketGolf rounded out the fun factor with a yard game that makes golf accessible for everyone. Perfect for backyards, tailgates, beaches, or non-golfers who still want in on the action. The brand was featured on Shark Tank (Season 16), and ended up with $1 million for 15 % equity from Mark Cuban.
Course Accessories You Didn’t Know You Needed
Grove + Green focused on comfort with golf cart seat towels, solving a surprisingly universal issue–hot, wet, or uncomfortable cart seats–without overcomplicating things.
Wind Reader might be the most unconventional product in the entire zone. It’s a small bottle filled with a non-chalk, biodegradable substance designed to be tossed into the air to visibly track wind direction. Each 1 oz. bottle is said to last between 12-15 rounds.
Trek kept things practical with a bug repellent spray formulated for golfers who spend long hours outdoors, particularly in humid or wooded environments.
Mind, Body, and the Modern Golfer
Mojo Country Club represents golf’s growing interest in mental performance. Their nootropic gummies are designed to support focus, confidence, energy, tempo, resilience, and overall enjoyment on the course. As golf increasingly embraces the mental side of performance, products like this feel right on trend.
Careful positioned itself as a holistic golf brand, offering grips, clubs, balls, shoes, and cleaning products under one umbrella. It’s aimed at players who value consistency and care across every part of their setup.