Ram is storming back into NASCAR with more than just horsepower; it’s bringing the drama. In an unprecedented move, Ram has teamed up with Dana White and Thrill Sports Productions to launch Race for the Seat, an eight-episode unscripted competition series that gives 15 aspiring racers the chance to earn a spot on the Kaulig Racing team and drive a Ram 1500 in the 2026 NASCAR CRAFTSMAN Truck Series.

Hosted by actor and motorsports enthusiast Jacob Lofland, the series premieres Sunday, January 25 at noon ET on FOX, with episodes following daily on Ram’s official YouTube channel from January 26 through February 6.

This isn’t just a reality show — it’s a pipeline for real racing talent and a high-octane platform to showcase Ram’s next-generation trucks.

A New Route to NASCAR — Raw Talent Meets Ram Grit

Set against the backdrop of legendary tracks like Virginia International Raceway and South Boston Speedway, Race for the Seat throws 15 hungry drivers into wheel-to-wheel battles. Only one will claim the final open seat in Kaulig Racing’s five-truck Ram team for 2026.

“We promised Ram would approach NASCAR differently — and Race for the Seat is proof,” said Tim Kuniskis, Ram CEO. “Among these competitors, talent is a given. What we’re looking for is heart, hustle, attitude, and an insane drive to succeed — someone who lives our ‘Last Tenth’ culture.”

Behind the scenes, viewers will get exclusive commentary and candid insights from Kuniskis, UFC CEO Dana White, team owner Matt Kaulig, and surprise guests from the world of motorsports and entertainment.

“This reality show is all about finding up-and-coming drivers and giving them a massive platform,” said White. “We are going to find the next generation of superstars for the NASCAR truck series.”

Kaulig Racing joins Ram in NASCAR Craftsman Truck Series in 2026. (Ram).
Building Ram’s Return to NASCAR with Kaulig Racing

Ram’s return to the NASCAR CRAFTSMAN Truck Series has been one of the most buzzed-about stories in the paddock — and now we know how the final driver slot will be filled.

Kaulig Racing, now the anchor factory team for Ram, will field five full-time trucks in 2026. Four of those seats are already locked in:

The fifth and final spot? It’s up for grabs on Race for the Seat.

“Working with Ram to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn’t normally have,” said Kaulig. “I can’t wait to see who earns the seat and joins us on the track.”

Where to Watch

FOX Premiere: Sunday, January 25 at 12 p.m. ET

YouTube Series Drop: January 26 – February 6 on Ram’s official Race for the Seat YouTube channel

FS1 Rebroadcasts: Check local listings for air times

You can follow along with bonus content, behind-the-scenes clips, and community reactions at:
@RaceForTheSeat on Instagram, Facebook, TikTok, X (Twitter), and Snapchat.

Kaulig Racing Announces Daniel Dye and Justin Haley Will Join Their Ram Efforts. (Kaulig Racing).
About Thrill Sports & Kaulig Racing

Thrill Sports Productions is no stranger to boundary-pushing competition — as the force behind Power Slap, Nitro Circus, and Street League Skateboarding, it brings a gritty, action-driven energy to everything it touches.

Kaulig Racing, founded in 2016, is one of NASCAR’s most progressive organizations. With over 700 Xfinity Series starts, 27 wins, and now two Cup Series victories, Kaulig is set to anchor Ram’s comeback in 2026 with a five-truck powerhouse lineup.

Stay tuned to MoparInsiders.com as we follow the Race for the Seat drama, bring you exclusive insights into the new Ram 1500 NASCAR trucks, and cover the brand’s full-throttle return to racing in 2026.

Like this:

Like Loading…