Legacy Motor Club is adding another big sponsor to the fold. This time, it is one from the fitness world, NoBull.
According to a press release, NoBull will become the official track shoe of the Cup Series organization. The company will provide performance footwear and apparel to the drivers — Erik Jones, John Hunter Nemechek, and Jimmie Johnson — as well as the pit crews and other team employees.
NoBull will also have branding at the track at select races and behind-the-scenes content focused on training and preparation. This content will focus on the drivers’ workout routines and the methods used by pit crew members to get faster with each pit stop.
Photo credit: Legacy Motor Club
NoBull has been around in the fitness space since 2015 when two former Reebok executives formed the Boston-based company. It has grown exponentially over the years and has since sold majority stake to BodyArmor founder Mike Repole.
While this brand is a household name at this point, it truly rose to prominence when it partnered with multiple professional CrossFit athletes. The list included Brooke Wells (now with While On Earth), two-time champion Katrin Davidsdottir, Sam Dancer, and Cole Sager.
The fitness brand also served as the title sponsor of the CrossFit Games, the season-ending championship event, for three years (2021-2023) while replacing Reebok.
NoBull has also forged partnerships with prominent athletes across other sports. This includes nine-time Olympic gold medalist swimmer Caeleb Dressel, professional golfer Scott Stallings, NHL defender Matthew Schaefer, and NHL coach Jess Campbell.
Oh, the fitness brand also partnered with Tom Brady, the NFL’s all-time leader in passing yards (89,214), touchdown passes (649), wins (251), completions (7,753), and Super Bowl wins (seven).
The fitness brand will now have an increased presence at the track after joining forces with Legacy Motor Club. No longer will the logo simply pop up in quick videos from drivers, crew members, or cameramen who have purchased some NoBull shoes in the past. This brand will be everywhere Legacy MC goes in 2026.