FIFA’s World Cup Finals will be held for the first time at MetLife Stadium in New Jersey and this has helped its Meadowlands neighbour American Dream secure a first, as well.
Adidas has opened a flagship soccer-focused store at the mega-mall this week, its first in the US.
“As excitement around the World Cup continues to grow, American Dream is proud to welcome Adidas and a store concept that celebrates the global passion for soccer,” said American Dream’s chief marketing officer Adam Petrick.
Adidas promises an “immersive retail experience” featuring premium athletic footwear, performance gear and Adidas Originals all in one place.
The first 200 visitors to the store received a custom Adidas Zine filled with exclusive content, World Cup schedules and other surprises.
Adidas plans a grand opening for its soccer-only store on 25 February. Famed soccer athletes yet to be announced will meet and greet US fans at the event. Additional details have yet to be announced.
