Willowbrook, IL – Club Champion, the nation’s leading premium club fitting and building company, is helping golfers upgrade their bags this month. For a limited time, Club Champion is offering a 50% bonus on all club trade-ins. The promotion is available now through February 28, 2026 at all Club Champion locations and is powered by Club Champion’s trade-in partner, Next Round.
With major golf brands rolling out their latest equipment for the season, February is an ideal time for golfers to trade in older clubs and put that added value toward new, custom-fit gear. From drivers and irons to wedges and putters, Club Champion now has the 2026 releases in stores, ready to be tested and fit by expert club fitters using industry-leading technology.
“We’re always looking for ways to help golfers access the best equipment for their game,” said Club Champion founder, Nick Sherburne. “With Trade In Month, we’re not only giving them a great incentive to upgrade, but we’re also ensuring they walk away with the best possible fit for their game.”
During February, golfers can trade-in their old clubs for Club Champion credit, which can be applied toward their new equipment purchase. Golfers must have a fitting scheduled to take advantage of the offer; Club Champion’s master fitters will evaluate the value of the clubs after the fitting and apply the value (plus a 50% bonus) to the order as a credit. This offer makes it the perfect time for golfers of all skill levels to upgrade their gear and take advantage of Club Champion’s customized fitting experience.
“We’re proud to partner with Club Champion to make high-performance equipment more accessible through trade-in,” said Steve Stoloff, Founder & CEO of Next Round. “This program helps golfers unlock more value at the point of sale while keeping quality gear in play – and it’s just the beginning of how trade-in can drive customer experience and growth in the golf industry.”
Club Champion specializes in brand-agnostic, data-driven fittings, offering access to more than 65,000 club and shaft combinations to ensure every golfer finds their optimal setup. All clubs are custom built to exact specifications and backed by Club Champion’s commitment to precision and performance with their Perfect Fit Guarantee.
In addition to the enhanced trade-in bonus, Club Champion is also offering $100 full bag fittings and $50 all other club fittings with a custom club purchase (Terms apply. See site for details.). Whether you are an avid golfer or a casual player, custom-fitted clubs may be just what you need to take your game to the next level. Don’t miss out on February’s 50% Bonus Trade In Month at Club Champion! For more information, visit clubchampion.com.
About Club Champion
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 150 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit clubchampion.com.
About Next Round
Next Round is an industry-leading trade-in and resale platform supporting over 800 of America’s most exclusive private clubs, off-course retailers, and club fitters. Through custom trade-in solutions built for convenience and value, Next Round helps partners engage their members and customers while extending the lifecycle of quality golf equipment. The company is a proud supporter of First Tee, with over $200,000 raised to date through its event and community programs.