Spaceflight usually comes wrapped in technical language, billion-dollar budgets and a lot of acronyms. This week, it’s turning up in a cardboard box next to the coffee machine.
Tim Hortons is preparing to launch a limited-edition “Moonbits” Timbits box across London, Ontario, tying a bite-sized treat to Canada’s next giant step in space. The release is timed to the growing buzz around Artemis II.
A Lunar Mission, But Make It Snackable
The Moonbits box doesn’t reinvent the Timbits experience. It’s still a ten-pack. Still familiar. The twist is the message printed on the box, giving a nod to the upcoming Moon mission and to London’s own Jeremy Hansen, who’s set to fly farther than any Canadian before him.
This isn’t a nationwide rollout or a months-long promotion. The box is exclusive to London, and it only arrives once Artemis II’s launch date is officially locked in. Blink, and you might miss it. Eat quickly, and you definitely will.
The boxes will be available at participating London, Ontario locations while supplies last. After that, it’s back to regular Timbits, regular mornings, and waiting for launch day, hopefully with crumbs on the dashboard and the Moon on the horizon!
Why Artemis II Matters
Artemis II is the first time humans will travel toward the Moon since the early 1970s. Four astronauts will launch from Florida, ride a massive rocket, loop around the Moon, and come home about ten days later after covering more than a million kilometres.
No lunar landing this time. The mission is about testing systems, stress-testing hardware, and making sure future crews can safely go even farther. Hansen’s seat on that flight also makes him the first Canadian ever to head to the Moon, which is no small deal, even if the celebration involves sprinkles.
Published by Kerry Harrison
Kerry’s been writing professionally for over 14 years, after graduating with a First Class Honours Degree in Multimedia Journalism from Canterbury Christ Church University. She joined Orbital Today in 2022. She covers everything from UK launch updates to how the wider space ecosystem is evolving. She enjoys digging into the detail and explaining complex topics in a way that feels straightforward. Before writing about space, Kerry spent years working with cybersecurity companies. She’s written a lot about threat intelligence, data protection, and how cyber and space are increasingly overlapping, whether that’s satellite security or national defence. With a strong background in tech writing, she’s used to making tricky, technical subjects more approachable. That mix of innovation, complexity, and real-world impact is what keeps her interested in the space sector.