The new campaign will launch in the coming weeks and be aimed at those aged 18-34.
The report said:”It will highlight the psychological and social impact of gambling addiction, educating the public on commercial tactics used by gambling companies and promoting available support resources for those affected by gambling harm.”
It cited research from the annual national Young People and Gambling Survey 2025.
This aims to provide an understanding of young people’s exposure to, and involvement in, gambling.
It showed a notable rise in gambling participation among 11 to 17-year-olds, with 30% reporting that they had spent their own money on gambling in the past year, up from 27% in 2024.
This increase appears to be driven primarily by a growth in unregulated gambling, which rose from 15 to 18%.
The study also found boys continued to be more likely to gamble than girls.